If the name Thomas Cook sounds familiar to you then you’re one experienced travel industry professionals because the brand is making a comeback in Australia after an 18-year absence.

Nearly two decades after leaving the Australian market, the brand is ‘back again’ with an offshoot designed to provide travellers with all their “holiday money needs” in one place.

Different, right?

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Guess who’s back? Back again is Thomas Cook but with a difference.

The financial service, which only recently launched in the UK, is called Thomas Cook Money and features budgeting advice, travel insurance, foreign exchange and pre-paid travel cards.

In Australia, the brand will work out of its HQ in Hobart where it will provide Aussies with its first local product – travel insurance underwritten by Allianz that is described as being “inclusive and flexible” with “great choice” and equipped with round-the-clock emergency assistance.

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Thomas Cook Money promises to make it financially easier for Aussies to holiday.

Thomas Cook Money Global’s Managing Director, Anth Mooney, described the return to Australia as a sign of the brand’s “global ambitions” and believes there’s a real opportunity “to leverage the heritage of the Thomas Cook brand to appeal to a new set of customers”.

Managing Director for Asia Pacific Mark Tarring concurred, saying Australians will feel financially safe and secure when “they travel abroad with out comprehensive travel insurance” because everything will be “covered effectively”.

“Thomas Cook Money is leveraging the company’s extensive heritage in the global travel industry to deliver fairer, simpler and digitally-led products that look after holiday money for 365 days of the year, not just when you are on holidays,” he said.

“We’re not a bank. We’re a holiday company with a mission to help make holiday money easier to manage for everyone.”

 

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Are you excited for Thomas Cook’s return?