The inaugural two day helloworld Frontliners Conference has kicked off at the Adelaide Convention Centre.
With over 500 delegates flying into Adelaide from as far away Karatha (A whopping 4233kms via Perth) in WA and Darwin (Almost as far at 3027kms) to a balmy Adelaide, this year’s Frontline Consultant Conference represents a major, exciting milestone in helloworld’s new retail brand journey.
Following on from the recent Owner Mangers Conference in Los Angeles, the theme is #hellonewday and delegates are again being encouraged to get involved on social media and spread the social love of the brand and the conference.
The event began on Friday night at The Art Gallery of South Australia with delegates treated to a night of elegance and style in decadent, outdoor surroundings and with a sumptuous South Australian feast of local food and wine.
Helloworld CEO Elizabeth Gaines officially opened the conference with Emcee Steve Jacobs (Nine Network) entertaining the crowd with his trademark humour and cheekiness.
There were also addresses from night sponsor ATT Kings – David Gentle, Head of Sales (AUS and NZ) and from Rodney Harrax (CEO South Australia Tourism).
A string quartet added to the mood and everyone got the chance to check out the ‘Fashion Icons’ exhibition-featuring classic and famous dresses by Chanel, Yves Saint Laurent and Christina Dior. Even a couple of Lady Ga Ga’s outfits feature in what is a must see exhibition.
The event continues with two days of conferencing featuring keynotes from former Socceroo and Liverpool player Harry Kewell as well as round the world sailor Jessica Watson.
Saturday night’s event is an outdoor Colonial Indian themed affair with The Gala Awards dinner on Sunday night.