All that advertising and marketing is paying off for helloworld as new figures show the Australian public is becoming more and more familiar with the refreshed brand.
Roy Morgan Travel Agent Monitor found a 34 percent increase in helloworld brand awareness – up 26 percent from November 2014 and 10 percent than May last year.
The results, released at an industry conference last week, were based on a study conducted over a 12-month period from March 2014 to March 2015 on Australians aged over 14 years.
Helloworld CEO Elizabeth Gaines said the significant increase in awareness is a ‘strong reinforcement’ of the company’s approach to marketing.
Ms Gaines said helloworld also has a regular tracking study in place, which measures the awareness, health and effectiveness of its brand.
“Most importantly, our research is with 1200 pre-qualified respondents who intend to travel within the next 12 months, who are the key decision makers in the travel process, and who are 25 years or older.”
Elizabeth Gaines, helloworld CEO
“The results of this survey highlight the significant and continual growth in brand awareness since launch of helloworld to Australian travellers in February 2014 and we are very pleased with the result.”
