Ignite Travel Group is planning to reach 15 million Aussies every week thanks to a new partnership with 7travel which will see the group entice viewers with limited-time offers on the 7travel network.

ITG’s CEO Ryan Thomas said the partnership was a great opportunity to expand the company’s reach and exposure for its partners, and continue delivering awesome holiday packages to Aussies.

“Our teams have a longstanding history of developing exceptional holiday packages that deliver beneficial solutions for our partners to drive higher volume room nights and attract new customer sets, all whilst offering incredible holiday packages to targeted markets across Australia,” Thomas said.

“With the addition to 7travel we will now reach an estimated 15 million Australians every week. We can proudly say that no other travel operator comes close to this level of innovative, unique and strategic
distribution.”

ITG’s CEO Ryan Thomas

Seven West Media’s Head of 7travel Sally McFadyen said the partnership gives 7travel a chance deliver curated holiday experiences on unprecedented levels, alongside a range of editorial and storytelling content.

“Ignite has a track record of award winning performance; one which gives it an agile ability to secure fantastic deals which are beneficial for both travelers and suppliers,” Ms McFadyen said

“We see this partnership as a powerful opportunity to significantly grow 7travel content and offer holiday deals with amazing value and benefits available exclusively to our highly engaged audiences across Australia.”

Launch offers feature Australia’s most recognised brands and popular destinations including Westin Nusa Dua Bali, Marriott Momi Bay Fiji, JW Marriott Marquis Dubai, Sheraton Full Moon Maldives, Reef House Palm Cove, Le Meridien Sentosa Singapore, The Naka Island Resort Phuket and more.

7travel launched in 2017 as a platform to convert inspiration into travel reality for Australians, closing the loop between content and experience to give audiences a way to book and plan holiday experiences they see on television.

7travel reaches Australia’s largest combined audience across Seven West Media’s television, social, digital and print media channels, with travel features in popular programs Sunrise, The Morning Show and Better Homes & Gardens.

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What do you think of the new partnership? Let us know below.