itravel is reminding holidaymakers of the pleasures and the benefits of travel with the release of its first-ever television advertisement.
The first-of-its-kind campaign for the agency group went live last week to millions of potential travellers around the country when it aired across Channel nine, GEM, Go! and 9Life.
The 30-second segment sets itself apart from other travel ads by focusing on the fun, aspirational and seductive side of travel rather than pushing special deals or packages.
It opens with a popular quote – “We travel not to escape life, but for life not to escape us” – before flashing visuals of relaxing beach getaways, iconic sites, one-of-a-kind experiences such as the Northern Lights and life-changing experiences like a safari in Africa.
Each image is overlapped with an ‘i’ message: ‘iwonder’, ‘ilive’, ‘ilaugh’ and ‘ilove’.
Steve Labroski, itravel’s Managing Director, said feedback from the advertisement is positive with the group receiving new inquiries from existing clients as well as new ones.
“We didn’t want to push sales. We wanted to be emotive and remind the audience why they should travel.”
Steve Labroski, itravel Managing Director
Watch the full clip below:
