2015 is shaping up to be a busy year for the Magellan Travel Group, as the company continues to roll out new initiatives to improve the business and support its clients.
Today, the company branded its consumer and agency protection solution ‘Book Smart TM’ and provided its members with marketing collateral to explain how the solution works.
Officially launched last month, the solution acts as a type of insurance policy to protect clients that lose funds due to supplier or agent insolvency.
It comes after the collapse of four agencies this month in Melbourne, Queensland and Rockhampton.
It also offers clients peace of mind and acts as a replacement to the abolished Travel Compensation Fund (TCF), which previously provided compensation to travellers in similar situations.
Having distributed marketing collateral about ‘Book Smart TM’ to agents, Magellan’s CEO said members can now reassure customers that their money is safe.
“Having said that there is increased interest from consumers in how their travel agency protects their money in light of both recent Agent failures and historical supplier failures, including airlines, so our members wanted to be able to put their customers minds at rest should they have any such concerns”.
Andrew Macfarlane, Magellan Travel Group CEO
“It is an interesting marketing proposition because many of our members’ customers choose them in the first place because of the confidence they have in their financial security and the care they take to select quality suppliers that are also secure.”
Last month, Magellan also revealed its net income was up 41 percent for the year to May compared to the same period last year.
The rise comes on the back of cost control and will see members year-end profit reach $8 million.
