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NEW LOOK: Leading Hotels of the World revamps its Loyalty Program

The Leading Hotels of the World has refreshed its Leaders Club loyalty program to create a more flexible program with added benefits.

The Leading Hotels of the World has refreshed its Leaders Club loyalty program to create a more flexible program with added benefits.

Vice President & Chief Marketing Officer of The Leading Hotels of the World Shannon Knapp said members could now “unlock richer rewards with greater loyalty”.

“We are excited about the launch of this new program that will celebrate individuality and reward our members for choosing the uncommon path.”

Vice President & Chief Marketing Officer of The Leading Hotels of the World Shannon Knapp

So what can members expect?

Leaders Club Points will now become effective immediately so members will begin to accrue Leaders Club points on up to three rooms per reservation that can be applied towards other stays at Leading Hotels’ portfolio.

Leaders Club will continue to deliver opportunities for room upgrade priority at arrival, early check-in and late check-out, daily continental breakfast for two, complimentary wi-fi, exclusive access to new hotels, Members Only and seasonal sales and lowest available rates.

Leading Hotels of The World

An annual fee of US $175 provides access to Leaders Club, including one confirmed pre-arrival upgrade annually with free nights starting around 4,000 points.

Members can score a Leaders Club Sterling Membership after spending US $5,000 on qualifying stays. This unlocks 5 pre-arrival upgrades annually, as well as a 5% annual renewal points bonus on their qualifying annual spend in the previous membership year.

Leading Hotels of The World

 

Members can now expect expanded room types, better availability, and fewer date restrictions when redeeming points and the ability to redeem points online.

What do you think of the new-look program? Let us know below.