Specialising in a destination or style of travel is one way to separate yourself from the competition and may very well be the path more Travel Agents take in the future.
That’s the belief over at Adventure World Travel, which was recently named Best Wholesaler//International Product at the 2018 National Travel Industry Awards (NTIAs).
CONGRATULATIONS ???
Haven’t seen the full list of winners yet? Click here.
Neil Rodgers, Managing Director Adventure World Travel, told KARRYON he believes that part of the brand’s success emerged from its destination specialisation and expertise, which are two characteristic he believes more consultants will adopt in the future.
In addition to knowledge, Rodgers attributed the brand’s win to exemplary customer service and unique tailor-made product.
Read on for more of what he had to say:
What does being recognised by the industry in this way mean to you?
CONGRATULATIONS to…
ADVENTURE WORLD @adventureworld
for winning…
BEST WHOLESALER // INTERNATIONAL PRODUCT #KARRYONTRAVEL #ntia2018 pic.twitter.com/LC2BWTPO1v
— KARRYON (@karryontravel) July 21, 2018
This award is the icing on the cake on all the hard work that we as a company put into our business on a daily basis. The fact that this honour is bestowed upon us by our valued Agents puts a big smile on all our faces…
What are some little or big touches you and the team make to ensure you leave a positive impression on Agents/clients?
At Adventure World Travel there are three consistent pillars in our business:
1: Provide a diverse and unique tailor-made product offering
2: Deliver with expert destination consultants
3: Display exemplary customer service
What are some changes the brand has made over the last year that would have contributed to your success this year?
We are consistently evolving. In the past twelve months we have delivered a range of new products into market, our unique USA collection has been so well received as well as our new Europe winter program just to name a couple.
What would you recommend to other brands hoping to win in future years?
We didn’t set out to win an award, we just do what we do. I think that if you strive for excellence in your business then the recognition will follow.
How important is your organisation to the industry?
We pride ourselves on bringing unique products to the market, many of which we have procured exclusively for the Australasia market. Tailor-made soft adventure is growing at a staggering rate, so we provide the tools and expertise for Agents to be able to convert the sale.
What do you love about the industry?
From consortia partners, agencies, tourism partners we are surrounded by passionate people whose goal is to send people away on amazing experiences. What’s not to love!
What do you think the future holds for the travel industry?
I believe the outlook is fantastic and that we will see the rise of the specialist Agent as a major success story.
What’s your advice for people thinking of joining the industry?
Get involved in all aspects of the industry, read the trade media, attend trainings and events. This industry is quick to advance those who are willing to immerse themselves.
READ: Congratulations to all the NTIA winners – find out who they are!
READ: Q&A with Managing Director Neil Rodgers
READ: Travel brand is helping save Rwanda’s primates