If a business has a track record of offering great experiences, TripAdvisor rewards them with a Certificate of Excellence. When you see this sticker displayed, you can be pretty confident that the business is doing something right.

Here something you may not have considered: some places are hot spots for these Certificate of Excellence and now TripAdvisor is revealing the cities and countries that are constantly wooing travellers.

The “Most Excellent” global tourism destinations are simply those have the highest percentage of TripAdvisor Certificate of Excellence recipients – meaning that have a record of consistently achieve high traveller reviews on TripAdvisor.

“When travellers see a Certificate of Excellence sticker or certificate on display, they immediately know that the business has a track record of offering highly rated guest or diner experiences,” Vice President of Brand Marketing at TripAdvisor Neela Pal said.

“Now, with our ‘Most Excellent’ lists, we’re excited to reveal the destinations where travellers are most likely to encounter these excellent businesses.”

Vice President of Brand Marketing at TripAdvisor Neela Pal. 

Ok, now drumroll…which cities and countries are full of the ‘Most Excellent’ experiences?


1. Key West, USA

Key West USA Florisa

Key West


2. Reykjavik, Iceland


3. Edinburgh, UK



4. Marrakech, Morocco


5. Amsterdam, The Netherlands

Image: Rail Plus

The remainder of the top 10 list was made up of 6. Dublin, Ireland, 7. Bali, Indonesia, 8. Krakow, Poland, 9. Glasgow, UK and 10. New Orleans, USA.

No Aussie cities made the cut but we did scrape in number 7 in TripAdvisors’ list for the ‘Most Excellent’ accommodation experiences worldwide.

If you’ve ever wondered how TripAdvisor ensures its Certificate of Excellence winners are genuine: Here’s how they’re selected.


“TripAdvisor uses a proprietary algorithm that takes into account the quality, quantity, and recency of user reviews, as well as the business’ tenure on the site,” TripAdvisor explains.

Recipients must maintain an overall TripAdvisor rating of at least four out of five, have a minimum number of reviews and have been listed on TripAdvisor for at least twelve months. Recipients are announced only once a year in late May.


READ: How TripAdvisor is taking its ‘experiences’ sector to the next level

READ: Why Travel Agents should consider TripAdvisor a ‘friend’ not a ‘foe’

 Do you agree with the findings? Let us know below.