Countries such as Thailand may not need to make travel insurance compulsory among inbound visitors. Not if attitudes towards the holiday necessity continue changing.

A new study found that Travel Agents won’t need to work so hard to sell their clients on travel insurance because more Aussies are seeing the benefits of purchasing protection.

Conducted by SureSave, the Travel Insurance Index revealed that some 73 percent of Australians view protection as a necessity. This is a huge 10 percent improvement on a decade ago.

Complimenting the growing number of travellers who say “they wouldn’t leave the country without travel insurance”, is the reduction in those who ‘never bother’ with it. These reluctant holidaymakers fell from 22 percent in 2012 to seven percent.

Of course, there are those travelling on the flaky side, such as the eight percent who only purchase it ‘sometimes’ and the seven percent who don’t read the Product Disclosure Statement well enough to know what they’re covered for.

 

WHY ARE THESE CHANGING ATTITUDES SO IMPORTANT?

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SureSave’s Matt Endycott said changing attitudes towards insurance means that more Aussies understand the importance of taking out protection.

He continued, saying that there’s still room for improvement and there are opportunities to educate more holidaymakers.

“By taking out travel insurance, travellers are essentially covering themselves against travel risks such as stolen luggage or unexpected medical costs abroad.”

Matt Endycott, SureSave Head of Agency

 

WHAT DOES THIS MEAN FOR AGENTS?

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Although it’s the least expensive part of booking a holiday, travel insurance is usually the toughest sell.

Changing attitudes should make it easier for consultants to ensure their clients are protected throughout their journeys.