As part of its global growth strategy, roomsXML has spent the last six months producing www.sujaba.com – a Chinese character version of the roomsXML website.
But it isn’t just for customers based throughout Asia, but is also available to Chinese speaking travel agents in countries such as Australia.
Mark Luckey, MD roomsXML Asia Pacific says “a couple of years ago we released a Russian version of roomsXML and called it www.vitiana.com however this Chinese character version was significantly more challenging.
“Where Vitiana is specific for Russian speaking agents across Eastern Europe, we wanted Sujaba to work in parallel with roomsXML. Chinese speaking agents can use their existing roomsXML login at www.sujaba.com and access the same properties and prices but in Chinese Mandarin.”
The name and colours were chosen to be more appealing to Asian travel agents.
“It gives roomsXML a broader reach as we continue to see increased numbers of Chinese expats settling in Australia . In turn, agents servicing this market can now access, from Australia, in Australian dollars, all of the features of roomsXML but in Mandarin.
