Following up with your clients after a trip is key to forging solid travel agent-customer relationships that stand the test of time, especially in an age of ultra-competivity, both online and off.
According to a recent roundtable brainstorming session at Nexion conference in Santa Clara, California, the most popular follow-up technique involved a simple phone call. Customers love to talk about a recent holiday and give feedback, and hearing the warm voice of the agent that booked their travels welcoming them home can do wonders to cementing the relationship.
But apart from a simple phone call post-trip, what are some other ways agents could effectively follow-up with their clients?
The same roundtable offered a number of different and interesting ways agents can follow-up, including sending clients a restaurant gift card or coupon for a pizza delivery the day they arrive so that clients don’t have to worry about cooking dinner on their first night back home.
Sending a delicious food hamper could also be a welcomed surprise.
Travel agents could then call the clients on the back of their welcome gift.
But how about thinking further outside the box, and organising an Uber or car hire pickup service? Or offering to develop some of the happy snaps taken on their holiday? Or even taking care of their gardening duties whilst they are away?
Not only will going this extra mile give you a chance to catch up with the customer and receive their vital feedback, but it will also express the kind of service that you as an agent can deliver. Take that Internet and online booking websites!
What are some other ways to follow-up effectively with clients? What has worked for you? Let us know in the comments below.
