Just last week we broke the news that roomsXML and getabed had merged. Now, the accommodation companies have more exciting news to share. They have just launched a whole new brand called Stuba.
For now both brands will retain their identities with Stuba to be rolled out throughout this year.
Stuba’s commercial headquarters will be located in Dubai, with offices in Australia, UK, India and USA.
RoomsXML Managing Director Asia Pacific Mark Luckey said it makes sense that the two companies would come together to form something new.
“In some respects, its just a name, but it’s a massive step for the families involved as both have proud heritage and working under a new identity is a big thing.”
RoomsXML Managing Director Asia Pacific Mark Luckey.
Ruchir Bang of roomsXML, now CEO of Stuba said they looked forward to taking the new brand to market and creating further opportunities with suppliers and clients.
“Stuba will be significantly larger in scale to what roomsXML and getabed were individually, but we will not sacrifice the ethos that made both brands so popular and likable,” he said.
Stuba will debut at Arabian Travel Market, to be held in Dubai from now until Wednesday, with Stuba stand located at TT1364.
Matt Stuart of getabed, now CCO of Stuba said he was delighted to announce the launch of Stuba.
“We wanted something unique and fresh to celebrate the combining of two innovative, experienced and trusted companies in our sector,” he said.
“We felt unifying under a new banner will go a long way to help integrate the teams across offices. The teams have already embraced the new brand really enthusiastically and are already excited about working with their Stuba colleagues.”
Launching Stuba is a major step towards unifying the businesses, but both Matt & Ruchir maintain its business as usual and they will ensure the transition is as smooth as possible for its trade partners.
READ: BREAKING NEWS: roomsXML merges with getabed to form biggest global aggregator
READ: How roomsXML’s Matt Paterson went from selling pedometers to working with Agents