Off the back of October’s Cruise Month hosted by the Cruise Lines International Association (CLIA), the industry reports more signs of a warmly welcomed revival.
Joel Katz, Managing Director of CLIA in Australasia, announced that October’s Cruise Month was a huge success, drawing more media coverage and social media attention than ever before.
“As we begin to analyse the data, we can see that the initiative has reached millions of people in Australia and New Zealand,” Katz said.
“Visits to CLIA’s website surged by 162 per cent during October, and more than 13,000 people used our search function to find a CLIA-certified agent in their local area.”
The annual initiative is brought together by cruise lines, travel agents, and the wider CLIA community to jump-start the summer cruise season and inspire travellers to book their future voyages.
“We’ve achieved more online impressions and reached more people than past campaigns, which has combined with huge amounts of cruise coverage in major media outlets,” Katz said.
Approximately 70 ships are scheduled to operate in Australasian waters between now and the end of April 2024.
Under the theme More Reasons to #LoveCruise, the industry event kicked off with Ocean Week, which included a boatload of deals, promotions and competitions for consumers seeking cruise holidays.
For more information, visit CLIA.
