Asia Pacific Travel Marketing Services, well known for sales and marketing representation in Australia and New Zealand, will now be known as Linkd Tourism.

Why the change? They wanted a name that better incorporated what they do –  linking tourism products and destinations to the Australian and New Zealand market, reaching the target audience for each of its partners.

They felt that the old name just wasn’t doing that for them anymore.


Owner and Managing Director, Kylee Kay, purchased the company in 2009, and in the last decade has led the business from a sales and reservations office primarily for touring product, to a full-service representation agency for a mix of travel brands.

As the team has evolved, further experience in destination representation has shaped the direction of the company and in 2018 the agency landed its first destination client, Colorado Tourism Office.

The appointment followed Managing Director, Kylee Kay, completing a two-year term as President of the Visit USA tourism body.


A new office was also opened in Surry Hills at the end of last year, solidifying Linkd Tourism’s expanding Sydney-based team.

A new website,, is live, which sees a complete refresh of the previous APTMS website.

The website still has its Travel Advisor log-in portal with a full suite of training materials and webinar content for its range of clients.


Managing Director of Linkd Tourism, Kylee Kay said she was extremely proud to have seen the company develop and grow over its 32 years in business, introducing new and exciting partners to the Australia and New Zealand markets, whilst retaining long-standing relationships from its inception.

To mark the company relaunch, Linkd Tourism held a celebration yesterday at The Winery, Surry Hills.

Join us in congratulating them on the rebrand.