As the world is slowly becoming ‘normal’ again (whatever that is), Accor has begun the exciting process of reopening some of its hotels that temporarily closed in response to the global pandemic.
With restrictions now easing across many destinations, and the number of reopened hotels in the Accor network projected to climb steadily over the coming months, Accor is investing in the resurgence of the travel and service industries and economic recovery in the communities where it operates.
ALL – Accor Live Limitless, the daily lifestyle companion that integrates rewards, services, and experiences throughout the Accor portfolio of brands, has introduced a new global campaign: Reignite the Love of Travel.
“In these challenging times, we believe it is part of our mission to inspire people with positivity, humour and encourage them to reignite their love of travel.”
Steven Taylor, Chief Marketing Officer at Accor
Reignite the Love of Travel
Accor’s ‘Reignite the Love of Travel’ campaign will launch with an engaging social media campaign. Travelers will be invited to share their travel dreams and inspiration, which will be combined to create a second ALL montage-style inspirational travel film.
“During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humour and creativity: it was heart-warming for us to see that they were missing us as much as we were missing them,” said Steven Taylor, Chief Marketing Officer at Accor.
ALLSAFE to protect guests
Accor’s ALLSAFE cleanliness program protects guests and staff, while assuring travelers they can feel safe while staying at Accor’s hotels.
These measures have been developed with the support of Bureau Veritas, a recognized world leader in testing, inspections, and certification services.
“We have reacted to the crisis with a fully-fledged marketing strategy which firstly reassures our guests through the launch of ALLSAFE and that has established world-class cleanliness standards and protocols to ensure our guests are welcomed back in full safety.”
Steven Taylor, Chief Marketing Officer at Accor
Accor’s ‘Reignite the Love of Travel’ campaign will launch worldwide throughout the Northern Hemisphere summer.
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#ForTheLoveOfTravel #ALLatHome #ALLTogether