New Zealand’s oldest geothermal spa, Polynesian Spa has launched a modern rebrand, showcasing a new logo, and names of some of its mineral-rich bathing facilities.

The new logo has been carefully developed to reflect the unique facilities at Polynesian Spa – the acidic Priest Spring and the alkaline Rachel Spring. They are the only spa complex in the south pacific to have acidic and alkaline springs and this uniqueness is reflected in the new logo.

Polynesian Spa Sales and Marketing Manager Richard Allen says that the new brand does a great job at accurately representing the spa facility.

The Polynesian Spa site

The Polynesian Spa site

“We wanted to create a new look and feel that better reflects the unique and premium facilities we have for guests to enjoy at Polynesian Spa,” says Allen. “It was important for our brand to fully represent the experience we offer to guests.”

Polynesian Spa houses 28 hot mineral pools fed by the two geothermal springs. The spa therapy area of the facility offers over a dozen specialised therapy treatments. The rebrand has been crafted to reflect the modernisation of the facility, without losing the significance of its history.

I was lucky enough to spend a few hours in the Spa recently during TRENZ19 and was very impressed with the gorgeous natural setting and level of quality throughout the place. It really is a wonderful place to while away a few hours and ease away any aches and pains in the process.

The spa has a rich history, including the story of Father Mahoney, a Tauranga-based arthritic Priest who was carried to Rotorua to bathe in the spring’s waters in 1878. The story that was shared was that his arthritis was said to have been cured following his bathing, and he was able to walk back to Tauranga.

There are few places in the world where geothermal activity is as plentiful as it is in Rotorua, and the design of the new logo has been developed to signify the importance of the geothermal element of the bathing facilities.

“Polynesian Spa is a world-renowned, top 10 spa facility. It’s a well-established, must-do activity for both domestic visitors and international tourists,”

Polynesian Spa Sales and Marketing Manager Richard Allen

The rebrand features a full face-lift of Polynesian Spa’s current aesthetic. Each of the bathing sections at the facility is being renamed, new photography will be used to promote the facilities, and the overall branding collaterals have been updated to reflect the modern twist on an ancient bathing practice.

“The new branding has been designed to work with the experiences we offer in creating a lasting tangible impression of New Zealand’s best geothermal spa facility.”

Polynesian Spa Sales and Marketing Manager Richard Allen

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