Following record entries, Virgin Australia will extend its Middle Seat Lottery competition until 9 July 2023, increasing the prize pool by a whopping $45,000 with 11 extra weekly giveaways.
Since launching in October 2022, Virgin Australia’s world-first Middle Seat Lottery has attracted record interest with more than 240,000 passengers entering the competition.
The additional weekly prizes include return flights to Tokyo with VA plus 250,000 Velocity Frequent Flyer Points and return flights to Europe with Qatar Airways plus an exclusive luxury experience in Doha.
Middle-seat passengers can also win a Tropical North Queensland getaway, a three-night Townsville stay with a helicopter tour and cruise and a private jet beer-tasting experience and brewery tour to North Stradbroke Island.
Virgin Australia Group Chief Marketing Officer Libby Minogue said the Middle Seat Lottery is a great example of the airline’s commitment to making the travel experience more wonderful.
“We know the middle seat is a bugbear for travellers globally, which is why the competition has been so popular,” she said.
The Middle Seat Lottery has also changed passenger perceptions of the middle seat. VA has reported positive feedback from its social media followers since the launch of the competition.
“Some of our guests are intentionally choosing to sit in the middle seat and I think that speaks volumes to how successful the innovation has been,” Ms Minogue said.
Speaking of whether the Middle Seat Lottery will become an annual competition, Ms Minogue said: “We couldn’t be happier with the feedback we are receiving from our guests in Australia and around the world, and we look forward to sharing many more customer innovations in the future.”
For the remainder of the competition, one weekly winner will be randomly selected from guests who enter the Middle Seat Lottery here.
