Visit Sunshine Coast hopes to inspire future visitors with a new campaign being launched in anticipation of a significant relaxation of travel guidelines across Queensland after 12 June.
‘A Taste of Escape’ uses Autonomous Sensory Meridian Response techniques to create sensory sensations through sounds capturing the essence and richness of the Sunshine Coast.
Sounds captured include beaches, everglades, wilderness and some of the region’s famous attractions to provide a ‘taste’ of what the destination offers and to inspire overnight stays following relaxation of travel restrictions from 12 June.
All going to plan, travellers will be able to visit the Sunshine Coast from a 250km radius, stretching from Bundaberg in the north, Toowoomba in the west and the NSW border in the south.
The A Taste of Escape campaign will be launched across Visit Sunshine Coast’s Facebook and Instagram social media channels.
A special microsite has been launched at www.atasteofescape.visitsunshinecoast.com – and the campaign has been fully adapted for smartphones.
Launching the new campaign, Visit Sunshine Coast CEO, Simon Latchford, said that it was especially timely, given the increased time people have spent at home in the past few months and the pent-up desire to reconnect and get back in touch with nature.
“With travel restrictions currently in place our aim is to inspire people by connecting with the region’s rich tapestry of sounds and senses,” he said.
“The sensory element will help engage with people who are thinking about an escape after spending so much time in lock-down”.
“As we move towards the next stage of travel in Queensland, we will announce more details on accommodation and product that will be available for visitors to experience during their stays, including the July school holidays”.
Visit Sunshine Coast CEO, Simon Latchford
“It’s been an incredibly tough year for local tourism, but with the new campaign and the easing of travel restrictions, there is finally light at the end of the tunnel.”
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