Travel agents across Australia refreshed their knowledge on the Hawaiian Islands last week as the much-loved, annual Hawaii roadshow, Aloha Down Under, toured the country.
Aloha Downunder stopped in at Brisbane, Melbourne, Sydney, Parramatta, Christchurch and Auckland and was deemed “a huge success” by Country Manager Australia for Hawaii Tourism Oceania Giselle Radulovic.
More than 1000 agents showed up across Australia and New Zealand, hungry to learn about the ever-popular archipelago.
“The Aloha Down Under events are gaining increasing popularity year on year,” Country Manager Australia for Hawaii Tourism Oceania Giselle Radulovic said.
The colourful roadshows (which you can see a snapshot of below) are always a highlight for Travel Agents who sell the destination.
As well as receiving the latest destination updates from Hawaii Tourism Oceania – Agents were treated to live Hawaiian entertainment and some even WON exciting holiday prizes to the Hawaiian Islands.
Each show featured key representatives and exhibitors from accommodation, airline and activity suppliers from right across the Hawaiian Islands.
Aloha Down Under is the perfect opportunity for these suppliers to make sure Aussie agents are well versed in Hawaii, its products and experiences.
“We recognise travel agents as an integral part of the booking process, and this roadshow enables them to gain further knowledge on the Hawaiian Islands.”
Giselle Radulovic, Country Manager Australia for Hawaii Tourism Oceania
In Australia, the roadshow’s five-day program also included a B2B function that gave guests the chance to network and learn more about the Aloha state.
Hawaii Tourism Oceania Country Manager Australia, Giselle Radulovic, who spoke at the B2B event, reminded guests just how important Australian travellers are to the Hawaiian market.
Visitors from the Oceania are the third-highest spending visitor market after China and Korea.
She said the average length of stay from Aussies was strong at 9.5 days.
She said recent market research confirmed that families, including multi-generational families, were their key markets, along with couples which make up a big segment too.
Further research also revealed that experiences centred around nature rated highly among Australians.
Some of the favourites included the Road to Hana drive in Maui, sailing along the Napali Coast in Kauai and the Hawaii Volcanoes National Park.
In a bid to win over more Australian visitors the tourism office has developed more road trip itineraries and package up experiences incorporating nature-based activities for the trade.
Giselle said they are also continuing to put a strong focus on multi-island visitation.
“Neighbour island dispersal is really important to us,” she said.
To help educate the trade more about this she said they would be running single island specialist famils for agents.
“We will be providing in-depth training by taking groups of Agents to just one island and spending 5 or 6 days on that one island,” she said.
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