Hungry? You might be getting burgers for lunch after finding out that Virgin Australia has revealed mouth-watering new additions to its Lounge offering, giving travellers a chance to sink their teeth into tasty new menu items created exclusively in partnership with Australia’s iconic burger restaurant, Betty’s Burgers.
The unique collaboration is the first time that Betty’s Burgers has created exclusive menu items with another brand, bringing a little taste of Noosa into Virgin Australia lounges in Melbourne, Sydney and Brisbane from 14 April.
“We see the Betty’s brand as experimental and similar to Virgin Australia, it’s a brand that likes to do things differently and keep things fresh,” said Troy McDonagh, Betty’s Burgers Managing Director.
“We love the idea of shaking up traditional lounge food with something fun and memorable.”
Menu items designed exclusively for Virgin Australia guests include a luxe Betty’s Truffle Cheeseburger and Betty’s Crispy Popcorn Chicken.
The Betty’s menu items will be on offer for Lounge members for dinner on Thursday and Friday each week as part of the airline’s extensive Lounge food and beverage menu offering.
Virgin Australia has also lifted the curtain on its revamped in-flight buy onboard Economy menu, featuring a range of fresh juices and snacks as part of a new partnership with Boost Juice.
Available from today, 13 April, Boost will stock Virgin Australia flights nationally with a “Getaway” and “Tropical Landing” juice, as well as healthy snacks including Boost Chickpea Lime & Chilli Crisps and Boost’s Smoothie Bites bars in flavours Mornin’ Mango and Pineapple Berry Sunrise.
The Boost Chickpea Crisps are exclusive to Virgin Australia flights and packaging for the Boost products has been designed with aviation at the forefront of the creative.
In a twist sure to keep children happy at 30,000 feet, Virgin Australia has also launched a new Kids’ Reverse Menu, where dessert is served before the main meal!
Virgin Australia Group Chief Customer & Digital Officer, Paul Jones said the new partnerships are a game-changer for the Virgin Australia guest offering.
“Betty’s Burgers and Boost Juice are such vibrant and energetic brands with an awesome range of products that Australians already love, and we are so proud to welcome them to the Virgin Australia family,” said Mr Jones.
For more information head to www.virginaustralia.com
