Brand USA, the destination marketing organisation for the United States, and United Airlines today announced a multi-year, global sponsorship agreement to promote international travel across the U.S of A.
The agreement makes United Airlines an official Global Airline Sponsor of Brand USA and the exclusive airline sponsor of Brand USA’s next IMAX® film, “Into America’s Wild”, which premieres in February 2020.
It should also mean increased exposure for all things the USA with travellers looking for new and exciting adventures across the states.
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The partnership
“Our sponsorship with United Airlines grew out of our mutual passion for sharing America’s treasures with the international travel community. Together, we are determined to find creative solutions that impact global travel to the United States,” said Christopher Thompson, president and CEO of Brand USA.
United Airlines and United Express operate nearly 5,000 daily flights to more than 350 destinations in the U.S. and around the world. In the last two years, United has announced 26 new international routes, including nonstop service between the United States and Prague, Czech Republic; Cape Town, South Africa; Nice, France; Tahiti, French Polynesia; Naples, Italy; Palermo, Italy; Porto, Portugal; and Reykjavik, Iceland.
“At United Airlines we continue to grow our industry-leading international network by adding more international capacity than any other U.S. carrier in 2019,” said Mark Krolick, United’s vice president of Marketing.
“We look forward to collaborating with Brand USA to showcase the United States to travellers around the world.”
Mark Krolick, United’s vice president of Marketing
Presenting… Into America’s Wild
The agreement makes United Airlines an official Global Airline Sponsor of Brand USA and the exclusive airline sponsor of Brand USA’s next IMAX® film, “Into America’s Wild”, which premieres in February 2020.
The film takes international audiences on a journey across the United States through its scenic byways, ancient homelands, little known trails, and hidden gems that form the country’s natural tapestry.
“Into America’s Wild” features the country’s greatest outdoor experiences from kayaking Oregon’s stunning coast to traversing majestic canyons in the Southwest, exploring the wilds of Alaska, walking the Appalachian Trail and more.
Find out more: www.thebrandusa.com