AAT Kings has launched a week-long Queensland Road Trip, travelling from Cairns to Brisbane, to provide travel advisors with an immersive behind-the-scenes look at its guided holiday offerings and newest vehicles.
AAT Kings is showcasing its guided holiday experience to regional travel advisors with a week-long Queensland Road Trip from November 18 to November 22.
The tour-led initiative includes stops in Cairns, Townsville, Mackay, Rockhampton, Gladstone, Bundaberg, and Hervey Bay and concludes in Brisbane.
Along the way, travel advisors will have the chance to explore one of the company’s newest vehicles, participate in mini-tours, and hear from representatives such as Claire Simon, AAT Kings’ Sales Manager QLD.
The events also aim to provide insights into AAT Kings’ itineraries and responsible travel initiatives, including the company’s association with the TreadRight Foundation, which supports sustainable tourism projects globally.
Time to connect with regional travel advisors
The regional road trip aims to connect with agents in areas that may not often have the opportunity to engage directly with AAT Kings. Attendees will gain an understanding of the company’s offerings, which include guided holidays across Australia, New Zealand, and beyond, and its focus on delivering immersive travel experiences.
“This Road Trip represents an opportunity for agents to experience our coaches and learn more about our itineraries firsthand,” said Ben Hall, CEO of AAT Kings. “We hope this initiative helps deepen their understanding of our guided tours and what we offer travellers.”
Agent incentives and promotions available in November
In conjunction with the Road Trip, AAT Kings is offering travel agents an incentive program for bookings made during November. The “BOOK BIG, EARN BIG!” incentive includes:
- A $100 gift card for every AAT Kings booking deposited.
- A $200 gift card for every Inspiring Journeys booking deposited.
Agents can also access the “DISCOVER MORE” promotion, which offers:
- Savings of up to $4,900 per couple on selected tours departing between April 1, 2025, and March 31, 2026.
- The promotion is combinable with a 5% past passenger discount through TTC’s Global Tour Rewards program.
AAT Kings has had a busy year in 2024, with new product launches and initiatives aimed at travel advisors.
New Itineraries for 2025/26 Season: In August 2024, AAT Kings introduced new experiences, such as bush food foraging in South Australia and exploring the Mimbi Caves in Western Australia. Read more.
Marketing Team Expansion: In April 2024, the company strengthened its marketing team with new hires and promotions, focusing on enhancing its presence and offerings for Australia and New Zealand travel experiences. Read more.
For full details and terms, head to AAT Kings Travel Agent Portal (TAP) or aatkings.com/alisters.
