Adventure World has launched its new trade-focused campaign, Authentic. Custom. Canada., in partnership with Destination Canada and key Canadian suppliers.
Running to 28 November 2025 across Australia and New Zealand, the initiative highlights Adventure World’s ongoing focus on Canada and its experience in developing trade-facing programs for the destination.
Canada beyond a single season
Adventure World is positioning Canada as a year-round destination for travellers, highlighting the diversity of seasonal experiences. These include aurora viewing in Churchill, grizzly bear spotting in the Great Bear Rainforest, rail journeys through the Canadian Rockies, cultural and culinary experiences in Ontario, and exploring Newfoundland’s rugged Atlantic coastline.
“Canada is a traveller’s playground – whether it’s a client’s first visit or their third,” said Kristy Prince, Adventure World Product Manager for Canada.
“We’ve created these unique itineraries to highlight authentic encounters with locals and intentionally slowed down the pace of travel on our itineraries to allow that connection between travellers and Canada’s landscapes, wildlife, and vibrant local communities.”
New itineraries and trade favourites
The campaign introduces several new itineraries while showcasing the company’s signature Canadian journeys.
Trail of the Bison – A journey across the Prairie provinces, combining wildlife encounters, Indigenous-led experiences, and cultural landmarks.
Authentic Newfoundland – A self-drive exploration featuring vibrant cities, puffins, whales, icebergs, Viking history, and dramatic coastal landscapes.
Authentic Maritimes – A coastal journey through Peggy’s Cove, Prince Edward Island, Cape Breton, and the Bay of Fundy with a focus on culture and cuisine.
Grizzlies of the Great Bear Rainforest – A British Columbia introduction featuring grizzly and black bear viewing as well as Indigenous experiences.
Authentic Canadian Rockies – Scenic landscapes and wildlife encounters paired with a Rocky Mountaineer rail journey.
Authentic Canada – A comprehensive journey across eastern and western Canada blending adventure and relaxation.
Trade-focused support
Adventure World has developed a dedicated Trade Toolkit for the campaign. This includes itineraries, destination highlights, and marketing assets designed to help advisors convert Canada enquiries into bookings. The company’s sales team will also support trade partners through training and consultation.
With demand for Canada expected to grow in 2026 and beyond, Adventure World is positioning itself as a resource for agents seeking expert-led, customised travel planning for clients.
KARRYON UNPACKS: Canada demand is rising, and Adventure World’s new campaign arms agents with fresh itineraries, marketing tools, and trade support to drive conversions in a key long-haul market.
