G Adventures and National Geographic Expeditions are expanding their decade-long partnership with the launch of ‘National Geographic Signature with G Adventures’.
This premium collection of small-group trips will open for bookings in January 2026, with first departures scheduled for January 2027.
A new kind of premium travel
Launching with 29 itineraries, the Signature collection covers destinations from South Africa and Vietnam to Japan, Central Asia, Peru and Jordan. Each itinerary combines National Geographic’s focus on education and storytelling with G Adventures’ expertise in community tourism.
Signature trips will feature premium accommodations, prioritising locally owned where possible, private transport, capped group sizes of 22, and a 24/7 pre-trip concierge. Itineraries also include talks from subject-matter experts and Signature Moments, offering behind-the-scenes access to cultural institutions, historic sites or local dining experiences.
What the launch means for agents
Australian travellers continue to show appetite for small-group, educational and culturally immersive itineraries. Signature adds another premium option backed by two globally recognised brands, providing agents with a clear selling point for clients who value both comfort and contribution.
With a long lead time before the first departures, agents can begin segmenting their client base, identifying those most likely to value the National Geographic name and G Adventures’ community-driven approach. G Adventures has confirmed that marketing and training resources will be provided ahead of launch.
Bruce Poon Tip, founder of G Adventures, positioned the launch as a new option for agents working with affluent clients.
“The introduction of National Geographic Signature with G Adventures marks an exciting new adventure for G Adventures,” he said.
“Over the past decade we have worked side-by-side with National Geographic to develop new ways to allow travellers to see the world. United by our shared vision that travel can be transformative, we knew there was a huge opportunity to develop a more conscious and meaningful way to travel within the luxury sector.
“These new trips will allow agents to offer their most discerning clients an experience that satisfies both their intellectual curiosity and desire to contribute positively to the world,” Poon Tip added.
Nancy Schumacher, senior vice president and general manager, Adventures by Disney and National Geographic Expeditions, said the expanded partnership aligns with the brand’s long-standing ethos.
“We are reshaping travel by providing experiences that encourage connection, curiosity, and positive impact,” Schumacher said.
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Context in the luxury travel market
The launch reflects a growing sector of premium travel focused on purpose and community benefit. Rather than concentrating solely on comfort, itineraries are designed to balance high service standards with measurable local impact. Examples include supporting artisans, hiring local experts and ensuring traveller spend circulates within host economies.
This aligns with broader trends in the luxury market, where high-spend travellers are seeking experiences that combine exclusivity with authenticity. For travel agents, it represents an opportunity to position Signature trips alongside other premium options such as river cruising, small-ship expeditions or private touring.
KARRYON UNPACKS: Signature gives agents a globally branded premium product with purpose, allowing them to upsell discerning clients on high-value itineraries that combine comfort, exclusivity and measurable local impact.
