When travel advisors have literally hundreds of tours to remember across almost countless brands, why make things even more complicated for them? With this in mind, Globus has just announced that it will reduce the number of its touring styles from 12 to just three: Classic, Independent and Small Group Discoveries.
Addressing attendees at the finale of the Globus All Stars “Survivor” incentive on Wednesday, new Globus Family of Brands (GFOB) Managing Director Asia-Pacific Chris Hall said he had wondered why there were a dozen different ways of touring with Globus when there needn’t be.
“So we took a look at that… and said ‘let’s make that three’,” he told guests.
“So we’re Classic touring, we’re Small Group Discoveries and we’re ‘Independent’. So very straightforward… hopefully easy for everyone to take away and sell lots more.”
Speaking to Karryon at the Sydney event, Hall said that the new approach was designed to make it simpler for a younger cohort of new travel advisors to quickly come to grips with Globus’ portfolio of tours.
He also stressed that Globus wouldn’t fundamentally reduce the number of tours it offered, but simply put them in fewer “buckets” – and make sure they’re in the right buckets.
According to Hall, the new three-pronged approach would apply to 2026 departures onwards.
The GFOB MD added that while the brand was already “solid” with the trade, which it values, it would like to raise its profile among consumers, so when they visit a travel agency, they already have Globus front of mind.
To this end, he explained Globus still had some tweaking to do with its products, marketing and resourcing – making sure “we have the right people for the right roles”.
The tour company also wants to focus more on what Hall calls Globus’ “hero destinations”.
“At GFOB, we’re right behind all of our different products, all our brands,” he said at the event.
“But… we’ve got a huge amount of products, 600-plus apparently, that’s a lot. So we want to make it easier for you – so less trips, less trip styles, more focus on the brands and more focus on what will be our hero destinations. Think Canada, think Japan, think Italy, Spain and Portugal. Think South America… Scandinavia.”
In addition, Hall said there would be scope for “more bundling than we’ve done in the past – think river cruise plus touring, think independent”.
“So that’s what we’ll be doing over the next couple of months to really kick start the 2026 year, as well as playing around with… how do we bring air-inclusive packages into our range as well?”
“So there’s a whole lot going on to make sure that we continue for the next 100 years,” Hall said, also thanking the trade for their ongoing support.
But Globus didn’t just thank them with words.
Best of the best
A major part of its trade activity every year is the Globus All Stars incentive.
In 2025, the initiative was themed around the “Survivor” program and came to a thrilling close on Wednesday night in Sydney, where all 12 finalists from across Australia and New Zealand (along with every Globus ANZ BDM) gathered to see who would take home the major prize: an Avalon Waterways river cruise.
But what could be better than giving away one river cruise? How about giving away three?
After a “Tribal Council” style finale at the Verandah Bar, three winners – Flight Centre Mandurah’s Rachael Howard, Helloworld Lilydale’s Thomas McDonald and House of Travel Barrington’s Jay Irvine – each walked away with an Avalon cruise (for two people, so six cruises in total), while Chris Watson Travel’s Melissa’s Missio took home a $1,000 GFOB travel credit.
“A huge congratulations to Rachael Howard, Thomas McDonald, Jay Irvine, and all the participants of our All Stars incentive this year. You brought your all to outwit, outplay and outlast your competitors, in true GFOB fashion,” Hall said.
A special guest at the event was Survivor’s George Mladenov (aka “King George”). Known as the master of manipulation on the show, Mladenov shared some of his learnings from Survivor and how they could translate into everyday business, like identifying and working towards shared goals with clients (similar to forming alliances on the show) and focusing on customers’ intentions to influence, but not manipulate, their decisions.
For more info, visit www.globus.com.au.
