Brisbane-based, family-owned MW Tours has embarked on a brand-new branding adventure with a refreshed visual identity and mission that highlights its post-pandemic sales recovery and commitment to ongoing agent support.
MW Tours, the tailored travel experience specialist, said the rebranding was not a cosmetic change but reaffirmed its commitment to travel advisors and clients to “deliver unparalleled travel experiences”.
The new logo showcases a symbol of unity and adventure at the heart of MW Tours that also seeks to highlight the brand’s forward momentum as the company celebrates surpassing all previous sales records over the past two years.
MW Tours National Sales Manager David Reid said the new branding captures the company’s evolution and core values of adventure, excellence and a passion for discovery, including the launch of its 2025 brochures in digital and print format.
“We’ve listened to our retail partners, and in response to unprecedented demand, especially for Japan, Korea, and Taiwan, we’re reintroducing printed and fully redesigned brochures for North-East Asia, Africa, South-East Asia and the Indian Subcontinent,” he said.
“This renewed identity underscores our core values and the promises we make to travel agents and their clients: to turn every journey into an unforgettable adventure.”
MW Tours was in attendance at the recent TourRadar Adventure Together event in Brisbane.
The company is also now a premium preferred supplier with Envoyage, the principal hub for FCTG Independent consultants and agencies.
MW Tours has also signed a preferred supplier agreement with Helloworld Travel Limited (HLO), including Helloworld Retail, Express Travel Group, Travellers Choice, Magellan, My Travel Group and Phil Hoffman.
For more info, visit mwtours.com.au
