Sustainability

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Philanthropy at work: A&K takes guests along on its giving-back journey

Abercrombie & Kent invites travellers to experience its grassroots philanthropy projects firsthand with voluntourism opportunities to give back as part of the adventure as luxury tourism is redefined in the post-COVID era.

Abercrombie & Kent invites travellers to experience its grassroots philanthropy projects firsthand with voluntourism opportunities to give back as part of the adventure as luxury tourism is redefined in the post-COVID era.

A&K Philanthropy Co-Chairman Keith Sproule said: “Our guests have a palpable desire at the moment to know they’re helping people, cultures and economies around the world prosper in sustainable ways.”

“They often report a greater sense of emotional resonance when they discover they’re going home with more than they gave, in the form of an experience that can’t be measured in dollars and cents.”

A&K currently has 57 philanthropy projects on the go worldwide. Travellers can join journeys that include visits to some of their projects in Zambia, India, Cambodia and more.

In Zambia, travellers can visit the women who run the Chipego Bike Shop in Nakatindi village, while the 10-day Botswana Safari in Style luxury small journey also includes a visit to a Zambian village to witness the life-changing work by A&K Philanthropy.

Day 3 AKP Siem Reap 1252
AKP Cambodia Clean Water Project in Action in Siem Reap. Image: AKP

The 13-day Indochina Adventure includes meeting a local family to learn about the AKP Cambodia Clean Water Project. And the 14-day Taj Mahal & the Treasures of India journey features an exclusive tiger conservation talk by the local Pardhi community, an AKP community development partner.

 “The future of travel is about creating a cross-cultural dialogue that strikes a win-win balance between traveller and destination,” A&K Australia MD Debra Fox said.

“Our philanthropic reach is growing every day. More than ever we’re finding our guests really want to come with us on the journey.”

To learn more, visit abercrombiekent.com.au