A new name in solo touring is touching down in Australia, with UK-based Just You confirming its local launch as demand for independent travel continues to climb.
The operator, which has specialised exclusively in solo journeys for 25 years, is expanding its reach as more Australians choose to travel on their own terms.
Just You has recorded 25 per cent growth in the past year and will now partner with Flight Centre to give Australian agents access to more than 100 itineraries across Asia, Africa, Europe, the Americas, Australia and New Zealand.
“We’re incredibly excited to bring Just You to Australia. Solo travel is one of the fastest-growing sectors globally, and adventurous and sociable Australian travellers are increasingly keen to embrace the freedom that comes with independent travel,” Just You trade sales director Tom Morgan said.
“With Just You, our guests have the opportunity to travel with other like-minded solo guests, which creates a fun and enriching environment that offers so much more than simply going on a tour which has waived the single supplement.
“We’re fully committed to working with the Australian travel trade and will be investing heavily in this market to support the launch of our specialist solo travel product. Agents play a crucial role in helping solo travellers find the right product and we look forward to working closely with our local partners to provide all the support they need to succeed.”
Tours run from four to 21 days with an average group size of 27, guaranteed departures and individual rooms for every traveller. Programs include daily breakfast, selected meals, curated experiences and a dedicated Holiday Director.
Just You also continues to evolve, adding its new ‘Max 20’ small-group option and ongoing community initiatives delivered through Planeterra and its own ‘Cares’ projects.
“We believe travel should be as responsible as it is fulfilling, and that our tours can have a positive impact on both our guests and the communities we visit,” Just You marketing director Charlotte Field said.
“As well as helping local businesses earn an income from tourism, in partnership with Planeterra we proudly support a range of projects and social enterprises”.
KARRYON UNPACKS: Just You’s arrival is a useful addition for the Australian trade, especially as solo travel grows from niche to mainstream. Agents now have a new purpose-built product promising to remove the biggest pain points for solo clients: single rooms, guaranteed departures and clear pricing. Its Flight Centre partnership also signals confidence in local demand.
