Wendy Wu Tours has run a Mega Famil that dropped 100 advisers, media and industry figures into Chongqing and Wulong for eight days of boots-on-ground learning. The destinations have hovered at the far edges of most Australian sales conversations. A Mega Famil this big is designed to fix that fast.
China has become easier to sell with the extension of visa-free entry through 2026. So Wendy Wu brought the trade over to see the conditions for themselves. The mission was blunt: test the product, see the cities in motion and move China from theory to sellable choice.
Belinda Ward, Head of Sales at Wendy Wu Tours Australia, said the reaction on the ground was consistent.
“A common theme we hear from agents after visiting China on a Mega Famil is how green and clean the country is, and how welcome they feel,” she said.
“Many were also amazed by everything Chongqing has to offer and the stunning scenery in Wulong. Being able to explore these destinations with Wendy Wu provided participants with valuable insight into the experiences we offer and the level of detail behind our itineraries.”
“The best famil I’ve ever been on”
Guest attendee Ashleigh Riseley from Flight Centre Bribie Island made a pretty big call.
“This was probably the best famil I have been on,” she said.
“The organisation was next level incredible, the experiences were breathtaking. The people and the performances were something I will take with me forever.
“I was so impressed with the product, the amount we saw and packed in. Meeting Wendy and seeing her passion for her China was so lovely too. Thank you everyone for making this happen, it was so special and I am so excited to get my clients to experience this too.”
Why scale matters in a Mega Famil?
The scale of the Mega Famil is a headline on its own. Running 100 trade voices through any destination is a statement that the operator wants momentum. Doing it in China signals ambition. And it arrives as industry partners start widening their horizon beyond the most obvious Asian gateways.
The program’s design made space for both headline landmarks and lived immersion. Cultural sites, heritage listings, precincts and flavours were all part of the testing field. Every experience doubled as a product readout: what fits, what resonates, what feels premium, what sits as specialist and which traveller profiles are the strongest match.
Agents on the famil were also exposed to story angles that can support their sales conversations back home. “Mountain City” is a hook. World Heritage formations are anchors. Visa-free through 2026 removes friction. And seeing Wendy Wu’s itinerary logic at scale gives advisers a reference point no brochure can match.
The famil finished with a clear takeaway: China carries more potential than most advisers gave it credit for, and Chongqing plus Wulong landed as destinations with depth, pace and character. Whether that turns into sell-through is up to the frontline. But 100 advisers now have a lived reference instead of a brochure.
And that changes how fast China enters a sales conversation.
KARRYON UNPACKS: Wendy Wu’s Mega Famil equipped advisers with lived insight that translates directly into cleaner China sell-through.
