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Wendy Wu Tours Founder named Female Trailblazer of the Year at prestigious business awards

Wendy Wu was awarded Female Trailblazer of the Year at the Growth 500 Business Leader Awards in London recently, receiving global recognition for her travel industry contributions as founder of her eponymous company, Wendy Wu Tours, in 1998.

Wendy Wu was awarded Female Trailblazer of the Year at the Growth 500 Business Leader Awards in London recently, receiving global recognition for her travel industry contributions as founder of her eponymous company, Wendy Wu Tours, in 1998.

Wu launched her first group tour to China more than 25 years ago and the immersive, culturally rich style of travel has transformed the way people explore the world.

What began as a single tour has grown into a global travel company operating across Asia, Latin America, India, the Middle East and beyond.

Wendy Wu in London.
Wendy in London.

Wu took home the Growth 500 Business Leader Awards’ top accolade, celebrated alongside global icons, including Victoria Beckham and Elizabeth Murdoch.

She said: “This award is not just a personal honour, it’s recognition of every team member, every traveller and every bold idea that’s brought Wendy Wu Tours to life.  I’m proud of what we’ve built together and even more excited for what lies ahead.”

Wendy-Wu-at-her-stand-during-the-IMM-by-TravMedia_1000x650
Wu at her stand during IMM 2025 in Sydney.

The UK-based awards recognise the UK’s fastest-growing companies with Wendy Wu Tours recently named in the top 10 list, further cementing its international reputation.

The win also comes as the tour company continues to innovate, expanding into new destinations and travel styles, including a Cruise & Tour range and immersive journeys across Japan, India and South-East Asia.

wendy wu tours – Great Wall of China
The tour operator started in China.

Wendy Wu Tours has also recently strengthened its national sales team in Australia with several new appointments.

For more info, head to wendywutours.com.au