More people said bula to Fiji in July than in any other month in the Pacific nation’s history, as the country welcomed a record number of visitors.
While travel to Japan has soared post-pandemic, and over the past 12 months, Vietnam has become Australia’s fastest-growing overseas destination, Fiji recently marked a milestone of its own.
According to Tourism Fiji, the island nation welcomed 99,311 visitors last month, surpassing July 2024 figures by 1% and July 2019 by 3%.
Predictably, Australians are still leading the way. Attracted to the country’s beautiful beaches, renowned resorts and some of the warmest people on the planet, Aussies accounted for nearly half (45%) of all arrivals, posting their highest-ever visitor tally over a single month.
The update would be encouraging news for tourism authorities, after new ABS data showed a slight year-on-year (YoY) dip in Australian arrivals to Fiji for June, from 36,240 to 34,840.
Elsewhere, key long-haul markets also showed impressive growth in July, including the United States (+7 YoY), Canada (+10% YoY), the United Kingdom (+19% YoY) and Europe (+8% YoY).
With tourism making up around 40% of Fiji’s GDP, visitor spending last month hit around $343 million.
After a record 2024, in which visitor numbers to Fiji surpassed 1 million for the first time, the South Pacific nation is on track for another strong year of growth, welcoming 543,073 between January and July.
“July has been our biggest month ever, and while that’s incredibly exciting and vital for our country, the magic of Fiji is that it never feels crowded,” Tourism Fiji CEO Brent Hill said.
“With resorts and activities spread across 333 islands, visitors can still enjoy their own private escape – from secluded island resorts to hiking trails and waterfalls with no one else around.
“At the same time, there is definitely a buzz in the air. Fiji is absolutely the place to be right now – perfect weather, outstanding resorts, unforgettable experiences, and of course, the warmth of our people.”
Hill also flagged the islands’ “excellent value”, with the favourable Australian, New Zealand, US and European currencies making the country even more appealing.
“Travellers are continuing to find options for their budgets,” Hill said.
“But ultimately, the true value lies in the unique and life-enriching experiences visitors take home.”
Smoother sailing
While a record number of visitors hit Fijian shores, the nation welcomed its largest-ever new-build fast ferry this week.
Operated by South Sea Cruises Group, the new Yasawa Flyer III will boost daily services to the famed Yasawa Islands by 30%.
With room for 320 passengers, Yasawa Flyer III is designed around comfort and sustainability. According to its operator, travellers can expect spacious lounges, outdoor decks, free wi-fi, charging points, a licensed bar and kiosk, plus custom seating for smoother journeys.
In addition, the ferry debuts Fiji’s first full ride control system, ensuring greater stability in rough seas. Equipped with new-generation MAN engines and an efficient hull design, the vessel also delivers up to 20% fuel savings per passenger.
“This vessel represents a major investment in the future of tourism in the Yasawa Islands and Fiji as a whole,” South Sea Cruises Group CEO Brad Rutherford said.
“It has been purpose-built to carry more passengers while delivering an enhanced travel experience to one of the most beautiful and remote parts of our country.”
