Hundreds of travel advisors from 21 countries have touched down in Western Australia to experience the state’s tourism offerings firsthand for the G’day Australia event.
Organised by Tourism Australia in partnership with Tourism Western Australia, the G’day Australia workshop and familiarisation event is also giving these 300 Aussie Specialist Agents the chance to meet with local tourism operators and learn about the latest travel trends.
Phillipa Harrison, Managing Director of Tourism Australia, noted that while all agents are trained Aussie Specialists, half are visiting Australia for the first time.
“Our Aussie Specialists Program helps to teach tens of thousands of travel agents around the world about Australia as a destination but we know there is nothing like being on the ground to experience it first-hand,” Harrison said.
“G’day Australia is our opportunity to bring about 300 of those agents to Australia to see how incredible the destination is and to also meet with our tourism operators in person to learn more about the products they have to offer.
“We know from when we have held this event in the past, that 100 per cent of the agents have walked away saying they intend to sell more of Australia as a result of attending and they also drive longer stays that disperse travellers around the country.
“Importantly the agents who have been to G’day Australia are able to encourage customers planning to go to other destinations to choose Australia instead which is vital as we get our visitor economy back on a path of sustainable growth.”
Tourism Western Australia Acting Managing Director Steph Underwood emphasised the importance of this event for promoting WA as a global tourism destination.
“Through this event, we are showcasing our Dream State’s extraordinary tourism experiences and helping build strong, lasting relationships with travel agents from around the world,” Underwood remarked.
“G’day Australia allows us to showcase our assets in a way that resonates with travel professionals, empowering them with practical destination and product knowledge they need to highlight the unique adventures WA offers to their clients and book diverse and exciting itineraries and packages.”
G’day Australia 2024 runs until 18 October and includes a nationwide pre and post-event familiarisation program supported by state and territory organisations.
