TravelManagers
TM
Home Travel Sustainably

Travel with purpose: Adventure World launches new brand identity

With a 40-year legacy of positively transforming traveller mindsets, Adventure World has today unveiled a new brand identity to better reflect the company's eco-credentials and the company's long-time commitment to “Travel with Purpose”.

With a 40-year legacy of positively transforming traveller mindsets, Adventure World has today unveiled a new brand identity to better reflect the company’s eco-credentials and the company’s long-time commitment to “Travel with Purpose”.

In a time when making a positive difference on our travels has never been more important, Adventure World says its new identity intends to distinctly highlight the brand’s style of travel and unique selling points while conveying its commitment to sustainably-led travel.

The enhanced ‘AW’ emblem has been redesigned to create an impactful monogram of mountain peaks/compass identity, which will feature across all the brand’s collateral and assets.

An earth-tone colour pallet further reflects the brand’s eco-credentials, and the utilisation of welcoming, more modern typography was selected to imply soft adventure.

The global adventure specialists say the result of the new-look identity is a prominent representation of the company, people and the brand.

Accompanying the new brand identity is the brand’s ‘Travel with Purpose [TWP] Charter’, which details how the brand aims to operate in destination and the criteria it benchmarks.

Speaking about the fresh new identity, Managing Director Neil Rodgers says, ‘Travel with Purpose’ has long been our company’s core directive, and it is now clearly incorporated directly into our brand identity.

Adventure World Travel is a long-term strategic partner of the Australian Museum and supporting their philanthropy and conservation efforts
Adventure World Travel is a long-term strategic partner of the Australian Museum and supports their philanthropy and conservation efforts. Neil Rodgers (MD AW), Kim McKay Director & CEO Australian Museum, Andrea Morgan AWT Nat. Accts Mgr

“Our intention is to have an open and honest dialogue with our advisors and travellers by articulating our proven credentials on sustainable travel practices but also to call out where we aim to improve, the associated challenges, and how they themselves can join us on this journey and be a champion of change in their own right.”

The Travel Corporation [TTC] owned specialist brand, which expanded into the North American market late last year, has continually worked in partnership with the company’s non-profit organisation, The TreadRight Foundation, to adopt best practices and fund charitable works, including partnerships with Wildlife SOS in India and the Happy Hearts Foundation in Nepal, to name but a few.

Get ready for a sustainable eco-adventure famil in British Columbia

Grizzly Bear Viewing at Great Bear Lodge, Port Hardy, British Columbia © Great Bear Lodge
Grizzly Bear Viewing at Great Bear Lodge, Port Hardy, British Columbia © Great Bear Lodge

The new brand identity launches today with a “Travel with Purpose” campaign in partnership with Destination BC.

Over the next six weeks, all booked BC Canada products with Adventure World will receive a 1-year whale sponsorship with BC Whales.

Travel advisors will also be entered into a prize draw to win a place on an incredible “Sustainable Eco-Adventure” famil taking place in British Columbia in 2023.

Adventure World says that travel advisors can expect to see new product offerings to complement its recently released “Conservation Collection” of unique small group journeys over the coming months.

The brand will also be announcing new strategic partnerships with prestigious associations highly regarded in sustainability and conservancy.

Head to adventureworld.com.au to find out more.