Competitive much? Australians are set to spend more, travel longer and holiday harder this summer than any other country despite ongoing cost-of-living pressures. New summer travel trends research reveals Aussies have the highest average travel budgets globally – plus we’re also staying longer and spending more.
Forget Die Hard, Aussies are bringing a new holiday classic to life in 2025 by preparing to spend more on summer travel than our global counterparts, according to Europ Assistance, parent company of Australia’s Insure&Go.
The 2025 Europ Assistance Holiday Barometer of summer travel trends across 21 nations found eight in 10 Aussies are keen to travel, making us the most motivated travellers globally.
Almost two-thirds (61%) plan to take a holiday this summer and the average Aussie travel budget has increased to approximately AUD$5,180, both well above the European average.
Aussies are also taking longer breaks with an average trip duration of 2.1 weeks, outpacing both Europeans and Americans.
Extended getaways are also more popular with 14 per cent of Aussies planning three-week holidays and a further 14 per cent planning trips of four weeks or more.
When it comes to destinations and travel styles, Australians are almost evenly split with 41 per cent preferring domestic getaways, while 45 per cent opt for international escapes.
Beach destinations and city breaks are the most popular choices, each attracting nearly half of Aussie travellers. Outdoor exploration also resonates with 54 per cent keen to spend their holidays in nature.
Insure&Go Commercial & Marketing Director David Mayo said the data points to strong summer sales for the travel industry.
“Travel is back in full force. This holiday season, we expect Australians to travel more, spend more and be away longer,” he said.
“The enthusiasm we’re seeing will not only benefit airlines and hotels, but also the many small businesses and communities across Australia and overseas that depend on tourism.”
KARRYON UNPACKS: Australians’ growing appetite for longer and more meaningful trips signals a golden opportunity for advisors and suppliers to promote higher-value itineraries, nature-based escapes and extended summer packages.
