Club Med has posted record global results for the first half of 2025, with Australia and the wider Pacific market emerging as key growth drivers, powered by cheaper airfares, ski demand, multigenerational travel and premium all-inclusive escapes.
The all-inclusive pioneers founded in 1950 reported a best-ever global business volume of €1.175 billion (approx AU$2 billion) between January and June 2025, up 4 per cent from 2024, with a 17 per cent lift in resorts’ operating income.
Impressively, the Pacific region recorded a 16 per cent increase in business volume, including an 8 per cent rise from Australian travellers.
Why and what does this mean for Australian agents?
For agents in Australia, the message is clear: demand is strong and diversifying. Club Med’s ski portfolio saw a 29 per cent boost year-on-year, led by Tomamu in Hokkaido, Japan. Already a favourite with Australians for its mix of ski runs and family-friendly facilities, Tomamu has leveraged the Australasia-Japan boom thanks to its proximity, cheaper airfares, and a lower Japanese Yen.
Sun escapes remain just as popular, with Bali not surprisingly topping the Pacific list thanks to its proximity and familiarity, extensive and great-value flight connections, and family appeal.
Michelle Davies, General Manager for Club Med Pacific and New ESAP Markets, said: “Our performance in the Pacific continues to demonstrate strong growth, driven by the appetite for effortless, all-inclusive holidays that cater to families, couples, and groups alike.”
Why should Aussie families take notice?
Club Med has doubled down on family offerings in the region. In Thailand, the new 32-room Family Oasis at Club Med Phuket has lifted sales 35 per cent, with purpose-built spaces for children, a water play zone, and family-friendly dining. The resort will complete a full refurbishment in 2025.
In Indonesia, popular Club Med Bintan is undergoing extensive upgrades, due by 2026, to refresh rooms, add a barista bar, and elevate dining.
Club Med says these enhancements strengthen the brand’s value proposition for Australian families and multigenerational groups, offering ease and inclusivity with a premium edge.
What new destinations are on the horizon?
From July 2026, Australians will gain access to Club Med’s first South African property: a dual-location resort combining KwaZulu Natal’s Dolphin Coast with a private safari lodge. The launch is expected to appeal to Aussies chasing adventure and variety in one seamless trip.
Shortly after, Club Med Borneo will open, blending Exclusive Collection luxury with pristine rainforest and beach.
Further afield, Club Med has new ski resorts planned in Italy and Canada, adding more choice for Australians booking snow holidays in the Northern Hemisphere.
How does this reflect broader Aussie travel trends?
The company’s 70 per cent global occupancy rate shows consistent demand, even amid uncertainty. For Australians, it confirms a growing shift toward all-inclusive models that offer better value and stress-free planning.
With an 8 per cent increase in the Australian customer base already this year, Club Med says it is well-positioned to capture even more of the market as travel confidence grows.
Davies added: “With recent resort enhancements and upcoming expansions, we are strengthening our ability to provide premium holiday experiences worldwide. As we continue to champion our upscale offering, innovation and sustainability, we’re confident that this momentum will not only continue but accelerate.”
Club Med is owned by Fosun Tourism Group, part of the larger Chinese conglomerate Fosun International, which acquired the brand in 2015.
