For many loved up Aussies, it’s not just about the ‘big day’ anymore – it’s about the getaway that follows. Which, let’s face it, is pretty fab for the travel industry.
According to ING, in 2024, 30% of Australians planning a wedding say they want more honeymoon and less wedding. The data tells us that the average Aussie plans to spend about $10,613 on the honeymoon, with men more inclined to open their wallets wider than women ($12,108 compared to $9,189).
Destination weddings take off
With cost considerations top of mind, nearly a quarter of ING’s survey respondents say they’d opt for a destination wedding to double up on honeymoon memories and get the best of both worlds.
The shift comes down to priorities: experiences, travel, and memories are taking precedence over formal ceremonies. With 72% of Aussies rating cost as the most critical factor in honeymoon planning, the financial benefits of a destination wedding — paired with a honeymoon — make sense.
The search for cost-effective destinations
The findings indicate that Aussies are eyeing international options as a way to stretch their honeymoon funds further. When it comes to affordability, Bali tops the list, with 54% of survey participants pointing to the Indonesian hotspot for its budget-friendly offerings. Following closely are Thailand (47%), Fiji (29%), New Zealand (28%), and the Pacific Islands (23%).
Nearly one in five Aussies believe a honeymoon abroad is actually more cost-effective than one at home. Many see better value in Southeast Asia, where a dinner and drinks for two can cost less than $30 — a far cry from what you’d expect to pay in Sydney, where the average cocktail in Sydney can set punters back between $20-$30!
The honeymoon trends changing the game
Ever been friendzoned? While you may not be the bride or groom, you can still go on the honeymoon with ING’s data showing that 9% of Aussies would consider a ‘friendsmoon’ — a honeymoon that includes friends or family members for one big celebratory holiday.
Others are considering extended trips, with 18% interested in taking a sabbatical and 14% exploring the idea of working remotely while travelling to extend their post-wedding escape.
And for travel professionals, this trend signals a fresh opportunity in the honeymoon market: from villas and larger group accommodations to customisable travel packages that cater to both couples and groups.
Hidden costs about as popular as rain on your wedding day
Australians are becoming savvier about avoiding hidden travel costs, especially while honeymooning, the data revealed. Common pain points include international transaction fees (a concern for 42% of respondents) and gratuity charges (36%).
ING’s Head of Consumer and Market Insights, Matt Bowen, emphasises that managing these extra costs can help keep couples on budget and allow them to enjoy their trip stress-free.
“Knowing where costs can add up unexpectedly is crucial, especially on a honeymoon when most couples are focused on enjoying the experience. With a bit of planning and the right financial tools, you can save significantly on these extras,” says Bowen.
What travel professionals need to know
For travel professionals, these honeymoon trends spell new opportunities to create tailored offerings that align with the evolving expectations of Australian couples. Here’s how you can capitalise on the shifting landscape:
Highlight budget-friendly destinations
With Southeast Asia topping the list of affordable international destinations, consider crafting packages that showcase Bali, Thailand, and Fiji as wallet-friendly yet luxurious options. By offering all-inclusive packages or deals with local dining options, you can attract clients looking to stretch their budget without sacrificing experience.
Destination weddings with dual appeal
With nearly 23% of Aussies interested in a destination wedding to combine the wedding and honeymoon, there’s a clear market for wedding travel packages that offer both romance and affordability. Consider working with local venues abroad to provide discounted or flexible group booking rates, ensuring clients get the most out of their time abroad.
Leverage flexible work trends
Position destinations that offer good internet connectivity, co-working spaces, and a relaxed environment as ideal spots for a ‘workmoon. Highlight these locations as ideal for newlyweds wanting to mix work with a longer getaway.
Market friendsmoon options
The growing popularity of ‘friendsmoons’ is an opportunity to target newlyweds who want to bring loved ones along for a celebratory trip. Offer group travel deals, flexible accommodation options, and activity packages that allow for larger gatherings, helping couples create memorable experiences with their closest friends and family.
Tackle hidden cost concerns
Aussies are increasingly wary of hidden fees on overseas trips. Partner with financial institutions offering international transaction-fee-free products, or encourage clients to sign up for fee-free cards and services. Incorporate guidance on how clients can save on unexpected charges, giving them a stress-free financial experience on their honeymoon.
By tapping into these evolving preferences, travel professionals can tailor their offerings to meet the growing demand for memorable yet budget-friendly honeymoon experiences.
