HBO has ended the guessing game and confirmed it: The White Lotus season four will film in France. In a Deadline interview during Emmy week, HBO boss Casey Bloys revealed creator Mike White is already on the ground scouting locations. From Riviera glamour to Parisian decadence to Alpine escapism, France is about to become the show’s next star, and history says audiences will want to follow.
This series is a proven travel engine, turning screen time into sold‑out stays. After season one, Maui’s Four Seasons Resort became a must-visit for fans and sent visitor interest soaring. Sicily’s Taormina cashed in next, with hoteliers reporting a flood of bookings after season two aired. Thailand then took its turn in season three, stepping into the spotlight and driving new demand. The pattern is clear: when The White Lotus lands, travellers move.
But where in France?
France certainly doesn’t lack tourists, but The White Lotus brings hyper-focus. Three Four Seasons properties, the brand that has become a recurring White Lotus, are in play: the Grand-Hôtel du Cap-Ferrat on the Riviera, the George V in Paris and Megève in the Alps.
Each setting has a different story to tell: Riviera sun and celebrity, Paris city chic or Alpine indulgence. The outcome will define how travellers see France’s luxury map in 2026, and give agents a ready-made hook for packages that echo the show’s backdrop.
If anyone doubts the impact, look to The Summer I Turned Pretty. When the series filmed in Paris, global flight searches to the city spiked by 211 per cent after the first Paris episode aired. It shows how quickly TV can shift traveller intent, transforming a casual interest into a surge of bookings. France was already popular; add screen power, and it becomes irresistible.
The bigger picture
Set-jetting is now mainstream, and The White Lotus is its headline act. For Australian travellers, season four in France will stoke demand for screen-inspired luxury across city, coast and mountain. With strong flight connections, a favourable exchange rate and travellers keen on high-end experiences, the French chapter of The White Lotus isn’t just prestige television. It’s a clear business signal.
KARRYON UNPACKS: The White Lotus in France is set to drive new set-jetting demand. Australian agents who act early with the right products and partners will be best placed to turn hype into premium bookings.
