Vail Resorts put on an exclusive apres-ski celebration last week in Sydney which saw the momentous unveiling of the largest resort in the U.S. this season: Park City.
Vail Resorts Senior Manager of International Communications, May Lilley, and Perisher’s Senior Vice-President and COO, Peter Brulisauer, were on hand to share the latest news.
Existing Perisher Freedom Pass members now have free access to U.S. resorts including Vail, Beaver Creek, breckenridge and Park City.
The Epic Australia Pass, which replaces the Freedom Pass, is now on sale – providing year-round skiing and riding through Perisher’s 2016 season and the 2016-2017 U.S. ski season.
The pass includes unlimited skiing at Breckenridge, Keystone and Arapahoe Basin in Colorado, Park City and Canyons in Utah and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada.
In March, owners of Vail Resort spent $176.6 million to purchase Perisher.
“We see this as a ground-breaking acquisition that will dramatically enhance the connection between our Company and Australian skiers and riders. We also see the acquisition as a natural fit, as Perisher is the Australian leader in innovation and guest experience – both hallmarks of Vail Resorts.”
Rob Katz. Vail Resorts Chairman and CEO
Holidays With Kids Magazine’s Cara Wagstaff strikes a pose with our Social Media Manager Scott!
Vail Resorts also introduced EpicMix Time, a breakthrough technology for the ski industry,using crowd-sourced Wifi and Bluetooth signals to estimate ski lift line wait times.
EpicMix Time delivers time transparency to our guests, showing them lift line wait times across the mountain, providing them with information to choose where to ski and ride, and giving them more time on the slopes,”
Kirsten Lynch, Executive Vice President and Chief Marketing Officer of Vail Resorts
“This is just another innovation from our team that introduces more digital technology to the mountain in a way that does not interfere with the guest experience or the incredible beauty of our mountain resorts.”
Vail’s Senior Manager of International Communications May Lilley with Perisher’s COO Peter Brulisauer.
Vail Resorts followed the original EpicMix with EpicMix Photo, delivering free digital photos through ski pass information, EpicMix Racing, recording digitized amateur racing statistics, and EpicMix Academy, providing information and goals for guests enrolled in ski school, and EpicMix Guide and Challenges, allowing guests to navigate and compete against friends and family on the mountain.
Vail Resorts has been using RFID for “hands free” ticket scanning for seven years, a system which also allows guests to purchase and reload their tickets both on the web and on mobile devices.
