Where are luxury clientele travelling for the rest of 2019 and why? These burning questions have been answered by more than 1000 Australian-based Virtuoso travel advisors.

For the rest of 2019, Australian luxury travellers will be saying ‘Ciao’ to Italy, with the country revealed as the top trending international destination for the rest of the year.

“Upscale Australian travellers are embracing Europe. Italy is of particular appeal, offering great food, authentic local experiences and the chance to discover lesser-known regions like Puglia and Sicily,’ Virtuoso revealed.


The demand for Italy was followed by strong luxe bookings for the United Kingdom, Japan, the United States and Canada.

“Australians also are seeking snow-filled Northern winters, compelling travellers to head to the ski fields of Japan, the U.S. and Canada for the holiday season”.

When it comes to top Domestic Destinations, Tassie was the most wanted luxe destination.

This was followed by Noosa, Melbourne, Hamilton Island an Byron Bay.

“Weekends away filled with food and culture or romantic beachside destinations ideal for short breaks are seeing Australian travellers choosing getaway destinations as far apart as Noosa and Melbourne,” Virtuoso said.

“Tasmania’s untamed wilderness is at the top of Virtuoso’s list, proving attractive for its mix of art, food and dramatic landscapes, while Hamilton Island’s tropical peace and the boho vibes of Byron Bay both offer the ultimate luxury escape”.

When it comes to top “Unusual Destinations”, Antarctica won the top spot followed by Bhutan, Mexico, Latvia and Scandinavia.


Virtuoso noted that Travellers are looking to the remoteness and wonder of Antarctica and Scandinavia, while the exotic kingdom of Bhutan and the Baltic nation of Latvia also piqued interest as upscale travellers look to broaden their itinerariTop

When it comes down to what experiences luxe travellers on their trips, they’re craving to connect with local culture, enjoy wellness, spa and relaxation treatments, foodie experiences and soft adventures.