Cruise & Maritime Voyages (CMV) has just revealed it has joined Cruise Lines International Association (CLIA) as a regional member of Europe and Australasia.
This is the first time CMV has been a member of CLIA Australasia, with the cruise line re-joining the European arm after an absence of three years.
Chris Coates, CMV’s Group Commercial Director, commented, “With an expanding ocean fleet and international market presence, we believe the time is right to re-establish links with CLIA and the close working relationship previously enjoyed”.
“The expansion of the global industry fleet and passenger distribution bring increased challenges, which we consider are best served with all stakeholders working together,” he said.
CLIA Australasia Managing Director, Joel Katz, said the addition of CMV to CLIA’s membership highlighted the growing importance of cruising in the wider tourism industry.
Meanwhile, CMV has also announced the names of its two new ships after a vote from loyalty club members and its social media following.
This follows on from CMV’s announcement in November that it had purchased two ships from P&O Australia: Pacific Dawn and Pacific Aria – to join the fleet in 2021.
As a tribute and celebration of the intrepid and courageous journeys of past female explorers and adventurers, CMV decided to recognise their truly remarkable achievements by naming its two new ships after them.
Pacific Dawn will be renamed Amy Johnson, which will take over from Columbus as CMV’s new flagship in 2021.
Amy Johnson (1903-1941), a pioneering English pilot and the first woman to fly solo from London to Australia.
Pacific Aria, which will sail under the TransOcean Kreuzfahrten brand on the German market, will be renamed Ida Pfeiffer.
Ida Pfeiffer (1797-1858) was an Austrian explorer, travel writer, and ethnographer.
The 2021 European summer programs will go on sale next month.
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