Tourism New Zealand has released a ‘first-of-its-kind’ marketing campaign, sharing messages of inspiration from the people of New Zealand’s travel industry to their global partners.
Although restrictions still remaining active, the new ‘Messages from New Zealand’ campaign aims to support and unite the travel industry, as well as showcasing New Zealand as a desirable destination ahead of international borders reopening.
Messages from New Zealand presents a themed video series of short messages from tourism operators around New Zealand speaking directly to travel agents and answering the question: “If we could encourage your clients to look forward to one thing in New Zealand, what would it be?”
“This campaign is unique because there is no immediate call to action,”
Andrew Waddel, General Manager Australia, Tourism New Zealand.
The new campaign
Over the next few months, Australian travel agents will be introduced to operators from across the country, with a different theme focus each video – with this episode discussing the best experiences New Zealand has to offer for relaxation and romance.
As well as e-meeting friendly hosts in New Zealand, travel agents will also have the opportunity to attend a monthly webinar, enter incentives and be in with the chance to join a virtual famil, with a full sensory experience they’ll see, hear, smell, and taste the flavours of New Zealand.
To support New Zealand trade partners, Tourism New Zealand is making marketing campaign assets available for travel businesses to adapt to their own marketing channels.
Messages from New Zealand runs until April 2021, so keep an eye out on the dedicated travel trade platforms and follow along with the videos.
Click here for more information.
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