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#KOExtraMile: The busiest travel day turned into the happiest

JetBlue and Zappos go the #KOExtraMile to turn the busiest travel day in the US to the happiest travel day, check out how they injected fun to an otherwise hectic day.

JetBlue and Zappos go the #KOExtraMile to turn the busiest travel day in the US to the happiest travel day, check out how they injected fun to an otherwise hectic day.

Every year, when I see the news of Thanksgiving travellers in the US, I am thankful. Thankful that I don’t have to experience the craziness that is trying to get home for Thanksgiving the Wednesday before, known as the busiest travel days of the year. It looks stressful, claustrophobic and just down right exhausting. This year, JetBlue and Zappos.com went the #koextramile to make sure that the busiest travel day was also the happiest at the famous JetBlue Terminal 5 at New York’s JFK International Airport (check out what else JetBlue does at T5 to make their customers smile).

Recognizing the Thanksgiving travel weekend has the potential to be hectic for some customers, the brands alongside their agency, Mullen, wanted to take their customer service and love for surprise and delight to the next level by creating the ‘Happiest Travel Day.’

 

 

They made this happen in 2 completely fun ways: The brands took over the departures and arrivals at T5. They leveraged JetBlue’s pre-security ‘Holiday Helper’ crewmembers to uncover personal travel stories of interest and relayed them to a cheering section who then wowed the customers with customized cheers, well wishes and Zappos merchandise gift packages. To get some more extra smiles they also turned the baggage belt at arrivals into a prize wheel where customers had the chance to win one of twelve prices from JetBlue or Zappos.

 

https://www.youtube.com/watch?v=otWH9HXfJZc

 

“We were very excited to partner with a fun and customer-service centric brand like JetBlue, to deliver an above and beyond experience for travelers.”

Catherine Cook, PR manager at Zappos.com

 

In an effort to brighten the day for all this Thanksgiving, both brands also provided support to those unable to travel and spend the holiday with loved ones. JetBlue and Zappos dedicated ‘Give Thanks’ panels on the baggage claim game to community-oriented charities within each of their hometowns; enabling customers to give back this holiday. Donations included meals to Feeding America and children’s toys to the Boys & Girls Clubs of Southern Nevada.

 

“JetBlue is dedicated to inspiring humanity through best-in-class customer experiences. Happiest Travel Day is a natural extension to our award-winning JetBlue Experience that we already provide our customers on a daily basis,”

Marty St. George, JetBlue’s senior vice president of commercial

 

Don’t forget to nominate someone you know who goes above and beyond to deliver customer service for #koextramile to see them featured here.

What’s the most fun you’ve had at an airport? Keep it G-rated when you tell us in the comment section below. We may accept PG-13+