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@Australia now officially Instagram famous

Tourism Australia celebrates achieving more than a million followers of the @Australia Instagram account, MD said it played a great part in promoting the country.

Tourism Australia celebrates achieving more than a million followers of the @Australia Instagram account, MD said it played a great part in promoting the country.

Tourism Australia is no stranger to creating incredibly engaging social media campaigns such as their famous “Best Jobs in the World” campaign last year. Now they’ve reached another great milestone to put under their belt.

Tourism Australia Managing Director John O’Sullivan proudly announced @Australia is now the most popular national tourism destination Instagram page in the world, reaching over a million followers.

 

To put that statement into perspective, let’s take a look at other national tourism accounts’ numbers in terms of followers:

  • Canadian Tourism Commission @explorecanada 131k
  • Tourism New Zealand @purenewzealand 30k
  • VisitBritain @lovegreatbritain 11k
  • South Africa Tourism @meetsouthafrica 6k

Now add all those figures up and you’ll find that @Australia’s got more followers than all of them combined.

 

Should we put more emphasis on social media?

 

Mr O’Sullivan said that Tourism Australia’s Instagram page was much more than just ‘big numbers’ and ‘pretty pictures’, and actually played an important role in increasing holiday preference for Australia.

They conducted a survey last week of more than 1,300 of its Instagram page followers and found that 69 percent of Australian respondents said they thought it helped promote travel to Australia. What’s more exciting is that 88 percent said that it has influenced their likelihood of travelling more around Australia.

 

What about the international followers?

“I never thought I would want to go to Australia before I joined Instagram. Now I can’t imagine not going! So beautiful”

@Australia follower from The US

 

  • 91 percent of international followers said @Australia inspired them to find out more about Australia as a holiday destination
  • 87 percent said that the content made them more likely to travel to Australia
  • 44 percent are currently planning a trip to Australia
“This research shows that the incredible images that we receive and share daily provide inspiration to Australians and international travellers alike to visit and explore our country.”

John O’Sullivan, Managing Director, Tourism Australia.

 

Get involved

 

With the success of Tourism Australia in utilising social media to achieve great return on investment, it’s time for us to start looking at how we can do the same.

Check out KarryOn’s tips on using social media. Alternatively, you can check out Tourism Australia’s presentation on how it uses its @Australia instagram page to inspire the world to travel to Australia.

 

Which travel Instagram accounts do you follow? Let us know in the comments section below.