If your clients like to cruise, are you thinking outside the box to get the most out of the sale?
It can be tempting to take the easy route and stick to the seas when selling to cruise afficionados. But the reality is, they probably have far more diverse taste than you might think.
Take iconic rail journeys as an example. This type of travel is perfectly aligned with cruising, according to research by Canadian rail operator Rocky Mountaineer.
The study confirmed its guests share the same demographic profile and travel preferences as ocean and river cruisers. It also revealed that 60% of its guests had travelled on a cruise in the last five years.
Furthermore, over half of its guests were interested in taking a ocean cruise in the future. Alaska cruising was unsurprisingly most popular due to the location with more than 40% of guests having tagged an Alaska cruise to their Rocky Mountaineer journey.
“By adding an Alaska cruise to a Rocky Mountaineer journey, agents can significantly grow their business,” said Aleana Reynolds, Manager Partnership Marketing APAC.
“If agents have cruisers in their database – then they effectively have Rocky Mountaineer guests.”
But it’s not simply ocean cruisers that have a yen for rail travel. River cruisers do as well, according to the research.
More than 70% of river cruisers surveyed said a Rocky Mountaineer journey appealed to them, while 60% said they were likely to take one in the future.
The love of water among Rocky Mountaineer guests is also seen in the consistent popularity of its Lake Louise itinerary.
“Our ‘Journey through the Clouds Outdoor Adventures’ package, creates new ways for guests to explore the destinations with outdoor activities, both at sea and in the mountains.”
“Activities include canoeing across Lake Louise or a guided hiking tour through Jasper National park amongst many more.”
To further encourage agents to sell Rocky Mountaineer to their cruise clients, the rail operator highlighted high satisfaction levels among former guests, with 90% rating their experience as either excellent or very good.
On average, past guests recommend their journey to 15 people.
In addition, 25% said they were extremely or very likely to take another Rocky Mountaineer journey in the future.
Don’t sell yourself short – make sure you encourage longer trips when booking your clients onto a Rocky Mountaineer journey.
More than 70% of past guests said they were interested in journeys of three days or more aboard the train. Of all enquiries about its itineraries, more than 60% were for journeys of five days or more.
It’s a great time to get your clients on board. Until March 2, clients will receive up to $600 AUD per couple in added value to use towards sightseeing, extra hotel nights, meal plans or even adding an Alaska cruise experience to their vacation.
To keep up to date with in market promotions, key selling tools, and industry trends, sign up for Rocky Mountaineer’s monthly newsletter by clicking here.
Have you recommended Rocky Mountaineer to your cruise clients?
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