Oh how times have changed. Christmas Day afternoon was terribly boring. All of that adrenaline filled excitement, all the food, booze, merriment three deserts and festivities…
…. And then at about 3:30 PM all of the adults wanted to go to sleep. There was nothing to do. At that time television was thoroughly crap. And Christmas day you were lucky to get a colour test pattern. So you picked up one of the “choose your own adventure” books from aunt Nora….
Technology was limited to the AFX Aurora… You certainly didn’t leave home. But again how things have changed.
“Well, we were actually travelling on Christmas Day last year so I was just sitting at the airport swiping through Facebook…. like everyone else was just sitting wherever they were swiping through Facebook.”
Which in a modern-day sense, makes total sense. People “need” to get on Facebook on Christmas Day because they need to send a whole stack of wishes to their friends (which will be lost in amongst thousand other people doing the same thing), posting cute photographs of their child/dogs/passed out partner in Christmas onesie and of course, showing off their new presents.
Websites record huge numbers of hits on Christmas Day. We are so family-oriented..
Not so staggering. Because after they’ve gotten online to update status, make people jealous, and appears away 5 kg less than they do, they just keep searching on. Like they always do. But there’s nothing else to do today. With nothing else to do because everyone else is asleep, hits boom.
So whilst not much buying is done on Christmas Day in the travel world, there are certainly many great opportunities for brand awareness. In Australia, it’s Easter and Christmas when the family sit down together and discuss those important family things. Like a holiday. Apart from a funeral (hard to get can commitment for a week in Fiji) a wedding (too loud and too drunk to think about Spain) and a bar mitzvah (have never been to one so not sure what holiday reference to put in here) families don’t gather that often to discuss the big things.
This is one of the reasons we made the Dick and Tom video for Christmas this year. (Click here, send us your logo and we will customise it for you.) The first thing we did it was for a bit of fun and a gift to travel agents. Aren’t we nice..
But it’s the perfect time to get your brand out there. On a day when people may just spend a little more time watching media.
Really, with the jump about habits, it’s a perfect time to position your travel brand right just before they go back to each other and say “okay, put down the turkey leg, move away from the potato salad, dad, put down the scissors, now, we need to talk about going to Spain via Fiji… I know just who to speak to…”.
How has Christmas Day has changed since you were a child?
Share this story