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In the digital age, businesses are now recognising the value of building a community of followers on social media to increase brand awareness.

Establishing and building an active community with your target market online is not an option, it’s now a necessity.

Social media platforms give brands the opportunity to interact with customers in real-time, and to nurture and grow a community of engaged users. For this, knowing who you are trying to reach, how you are going to reach them and publishing relevant and well thought out content is key.

At Klick, we are experts in starting conversations between brands and consumers – ones that build long lasting relationships. If you’re interested in growing your online community, here are some key points that will help you to better engage and grow your community online.

To grow a successful online community, the following KLICK foundations are essential:

Knowledge

Like-ability

Individuality

Consistency

Keep Going

1. KNOWLEDGE

Knowledge KarryOn

Before you get started, you’re going to have to know who your audience is and what their lifestyle, habits, priorities and interests are, so that you can work out how you will engage them at a level that will interest and appeal to them. After all, what an 18-year-old holidaymaker enjoys may be quite different from a young family of four.

Monitoring your community very closely during the initial stages of setting up is important and will help you establish a community of active participants. Customer analytics can be very helpful to create content that is anticipated and relevant to your customer.

2. LIKE-ABILITY

Inside Image-2 KarryOn

Online content can be shared easily through many social mediums. There’s no point in posting and sharing content constantly if it’s not going to engage audiences so it is important to think it out carefully and work on engaging your audience with quality over quantity. In short, content must be carefully thought out and interesting for audiences to continue to engage with the brand.

With regard to share-ability, it’s also important to understand that social media is turning into the media, therefore when considering how to get your content shared within your key target audience paid content is a valuable and worthwhile option to consider, as we move increasingly away from “owned” and “earned” media.

Particularity with regard to Facebook, if your content is shareable and gets good engagement, putting some extra cash behind it will ensure that you maximise your potential reach to your target audience effectively and increase your contents share-ability.

3. INDIVIDUALITY

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The content that gets shared the most online is the content that is easy to spread. To make content super shareable, it must be short and snappy.

Building a community means sharing the content of others, too. Just like growing your friendship circle, building an online community means expressing interest in what others are doing and engaging and sharing their content to build connections.

It’s important to remember that people like to look good, especially in the online space. When sharing content, they want to share whatever makes them look good and enhances their social profile. This is a key element to consider when creating shareable content – if it doesn’t look good, it probably won’t get shared.

At Klick, our motto when writing content for social media is WIST: Would I share this? If your answer is no, you know it probably won’t get engagement, so don’t.

4. CONSISTENCY

Consistency KarryOn

Alongside great content, establishing the appropriate level of consistency for each community is also key. Depending on the platform that you use and the community you’re targeting, the consistency of your content may vary. For some platforms, you could share content up to five times a day, while for others one post may be enough. As with all media platforms, good, consistent content never goes out of style. 

5. KEEP GOING

Keep Going KarryOn

Like with anything, patience is key. You can’t build an online community and expect it to gain an immediate response; it takes time, effort and perseverance. Growing an online community is a little like babysitting – you have to look after and nurture it at all times and keep it going.

It’s really important to look at the data and assess what is working and what isn’t, so that you can continue to engage and grow your online community successfully.

Which of these tips do you find most useful?