Industry HQ

Share this article

Guess which US State has a new specialist program & famil prize?

We hardcore geek out about training modules and specialist programs. And when we hear there is a chance to WIN a famil just for doing what we love (nerding out over travel), we’re all over it. You will be too, as the Utah Office of Tourism is giving you access to their fab new Utah Specialist Academy and a chance to win a famil spot this September! 

We hardcore geek out about training modules and specialist programs. And when we hear there is a chance to WIN a famil just for doing what we love (nerding out over travel), we’re all over it. You will be too, as the Utah Office of Tourism is giving you access to their fab new Utah Specialist Academy and a chance to win a famil spot this September! 

The Utah Specialist Academy is as great as it sounds. A place for travel advisors and partners from across the globe to level up on all things Utah. This not only sets you up as the star player at your weekly quiz night (Utah facts, FTW), it also gives you everything you need to confidently sell Utah to your clients. 

Know your Moab from your Monument Valley 

Dead Horse State Park ©Austen Diamond Photography
Dead Horse State Park is only 45-minutes by car from downtown Moab ©Austen Diamond Photography

Famous for its breathtaking scenery, friendly locals, and incredible outdoor adventures, a tour of Utah is a once-in-a-lifetime adventure. 

Knowing your Zion from your Bryce, your national parks from your dark sky zones (there are 24!), and your iconic sites from Utah’s hidden gems, means you ensure that your client’s trip is not just memorable but indelibly so!  

While completing the Utah Specialist Academy modules, you’ll digitally journey through Northern and Southern Utah, discovering what is special about each region. From the unique features, local tour providers, accommodation offerings, and must-do attractions, you’ll level up your Utah skills that will set you apart from the rest.  

Complete to win 

Utah boasts the Greatest Snow on Earth® ©Jeremiah Watt
Utah boasts the Greatest Snow on Earth® ©Jeremiah Watt

The exciting bonus of your Utah know-how level-up is that you can also win a spot on a Utah famil! Nothing helps you sell a destination more than sharing first-hand stories (and amazing pics) with your clients. Right? 

You’ll need to complete the training course by 30 June 2023 to be in with a chance of snagging a coveted spot on the September famil. That gives you ample time to take each of the five modules at your own pace.

Designed as a resource to brush up your Utah skills – with a focus on not feeling like the boring homework your teachers slammed you with – you can tackle each module in the way that best suits you, your business goals, and your other time commitments. No tests, minimal writing, and the freedom to do it your way. The team at the Utah Office of Tourism are pretty thoughtful, huh?

Become a Utah guru 

With the Utah Specialist Academy designed to make you THE Utah guru of your area, joining and completing the modules is an investment. Through the resources, information, and assets provided, you’ll be able to close more leads and drive more sales. You’ll have access to gems like multi-state itineraries, transportation option recommendations, newsletters, and general info on touring Utah like a pro. 

Zach Fyne in action at Colonnade Arch ©Utah Office of Tourism/San Rafael Swell
Zach Fyne in action at Colonnade Arch ©Utah Office of Tourism/San Rafael Swell

The Utah Office of Tourism’s Global Markets Specialist, Zach Fyne said, “The goal of this program is to provide travel advisors with a general knowledge of the incredible experiences Utah has to offer. This knowledge will give travel advisors the confidence and familiarity to sell our products before even stepping foot in the state.” 

Access to the academy is ongoing, ensuring you’re always up-to-date with the latest Utah information, attractions, and training modules. You’ll receive quarterly notifications of news and updates, so you can stay up-to-speed on all things Utah.

Register and complete for your chance to win!  

Canyonlands National Park
Canyonlands National Park has tranquil vibes, outstanding scenery, and epic hiking trails

If you’re as thrilled as we are by the new Utah Specialist Academy, you can sign up right here: www.visitutahspecialistacademy.com

Once you’ve completed each module, you’ll automatically be in the draw to win that epic Utah fam spot. Yes, it’s that easy!  

The fam will visit Utah’s most iconic landmarks and attractions, so expect to have your mind blown if you are the lucky one! We recommend also learning more extreme adjectives (like ‘impressive’, ‘magnificent’, ‘awestruck’), so you’re adequately prepared for the wow factor across the Beehive State. Don’t believe us? Check this out and you’ll see!  

Good luck! 

This article is brought to you by: 

UTAH LIFE ELEVATED orange