The latest BYRDLI The LA Takeover campaign with Los Angeles Tourism lets Australian travellers watch influencer Tahnee Cook explore the city in real time and instantly book the same experiences with five per cent off LA hotels.
BYRDLI has launched the third edition of its The LA Takeover campaign in partnership with Los Angeles Tourism, introducing a new real-time travel format designed to turn inspiration into immediate bookings.
The latest campaign features Australian content creator and BYRDLI platform user Tahnee Cook, whose Los Angeles itinerary will unfold live as she explores the city.
Unlike previous versions of BYRDLI The LA Takeover, this instalment allows travellers to watch the trip happen in real time while booking the exact hotels and experiences Cook visits through the creator-led travel commerce platform.
Each hotel stay, restaurant booking and neighbourhood discovery is uploaded directly to Cook’s Travel Club itinerary, making the full journey instantly bookable for followers.
For the first time, travellers can also access a five per cent discount on all Los Angeles hotel bookings made during the BYRDLI The LA Takeover campaign period through the platform.
Cook said the BYRDLI The LA Takeover campaign aims to share the destination’s authentic energy rather than a pre-planned travel guide.
“For me, LA has always been about the vibe. It’s not just the places, it’s the energy. I’m not giving my community some perfectly polished itinerary. I’m bringing them along for the ride while I explore the City of Angels,” she said.
“Every hotel I check into, every table I book, every neighbourhood I wander through goes straight onto my Travel Club itinerary, so they can book exactly what I’m doing, as I’m doing it.”
Los Angeles Tourism Regional Vice President, Asia Pacific Craig Gibbons says the BYRDLI The LA Takeover partnership highlights the city’s cultural influence, connecting inspiration with bookable travel.
“Los Angeles is one of the most culturally influential cities in the world. From entertainment and sport to food and fashion, there is always something happening here,” he said.
“Partnering with BYRDLI and Tahnee Cook allows us to showcase the city through a relevant and engaging, contemporary lens, while directly connecting global audiences to bookable travel experiences.
This campaign captures not just what LA looks like, but how it feels to live it.”
KARRYON UNPACKS: Creator-led travel commerce is evolving quickly. Campaigns like BYRDLI’s The LA Takeover with Los Angeles Tourism shows how influencer storytelling can convert directly into bookings – an emerging model that travel marketers and advisors can also increasingly leverage.
