Tourism Tasmania is calling on the rest of Australia to wake up this winter to travel to Tasmania and experience the good stuff with its ‘Off-Season‘ winter campaign.
Tourism Tasmania’s new winter campaign The Off-Season calls on mainlanders to lose their inhibitions and experience Tasmania when the locals feast harder, dance longer, and embrace the very wilderness that defines them.
Time to let go of your reservations, and experience incredible adventures, crazy meals and wild reveries… A trip to Tasmania in winter is the perfect antidote to escaping your everyday life where mad moments of inspiration await.
Sound like your kinda vibe? Tourism Tas is encouraging Australian travellers to lead the recovery when the mercury drops and give a much-needed boost to local businesses and operators in the far south.
Whether it’s the almighty roar of a pagan bonfire, the hiss of a lakeside sauna, the beautiful mess of a seafood feast or the throb of a festival stage, Tasmania in winter is anything but chill.
“Some people see winter as a time to hibernate and wait for the cooler season to end. We’re inviting Australians to get off the couch and embrace a wintery holiday in Tasmania.
Other parts of Australia might endure winter, but Tasmanians have a different way of doing thing. We embrace the season like nowhere else – winter is when we thrive.
Tasmanians revel in the season and get out and about seeking to be enriched, alive and connected.” Said Tourism Tasmania CEO, John Fitzgerald.
The campaign is encouraging visitors to come and experience this for themselves, to sample Tasmania’s unique creative spirit, variety of experiences and nature and wilderness like nowhere else.
What to do? Here’s three ‘Off-Season’ experiences to whet your appetite.
Barley silo stargazing
Come Dark Sky stargazing in the new observatory at McHenry Distillery. Peer into galaxies beyond the Milky Way or maybe watch an Aurora and learn about the secrets of the winter night sky.
Afterwards, settle in to watch the flicker of fire flames from your modern cabin and enjoy a quiet dram or two.
Everyday I’m trufflin’
Sleep in. Slow down. Snuggle up. And get truffling.
This could be the best headline ever.
Enjoy a three-night celebration of the finer things in life, featuring a truffle hunt, fine Tassie wine and truffle-inspired dining at Stillwater Seven.
Maria Island walk
Spend the day surrounded by fluffy wombats, learning about the island’s history, beauty and amazing wildlife. By night, curl up by a roaring fire with a glass of wine from one of the local east coast wineries.
More information on the Off Season campaign can be found at www.discovertasmania.com.au/off-season
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